Channel Marketing Manager
2 weeks ago
Work Term: Permanent
- Work Language: English
- Hours: 30 to 40 hours per week
- Education: Bachelor's degree
- Experience: 5 years or more
**Work setting**:
- Fast moving consumer goods (FMCG)
**Tasks**:
- Develop promotional materials
- Manage contracts
- Market business services
- Plan and control budget and expenditures
- Write and edit press releases, newsletter and communications materials
- Assist in product development and direct and evaluate the marketing strategies of establishments
- Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
- Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
- Establish distribution networks for products and services, initiate market research studies and analyze their findings
- Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
- Plan, organize, direct, control and evaluate the design, development and maintenance of Internet and Intranet sites to manage an organization's Internet presence
- Respond to enquiries from members of the business community concerning development opportunities
- Prepare marketing plans
- Plan and direct advertising and marketing campaigns
- Assess business opportunities and develop strategies
- Prepare reports
- Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
- Professionalism in customer service
- Conduct analytical marketing studies
- Arrange for production or purchase of promotional products
- Conduct online marketing, E-commerce and Website promotions
- Write or prepare introductions, marketing and promotional materials, bibliographic references, indexes and other text
- Communicate with other workers to co-ordinate the preparation and completion of work assignments
**Supervision**:
- 11-15 people
- Staff in various areas of responsibility
- Working groups
**Certificates, licences, memberships, and courses**:
- Marketing course
**Computer and technology knowledge**:
- Presentation software
- Spreadsheet
- Website creation and management software
- Word processing software
- MS Windows
- Data analysis and interpretation
- Enterprise resource planning (ERP) software
- Social Media
**Area of specialization**:
- Advertising
- Communications
- E-commerce
- Market research
- Marketing
- Sales
- Survey research services
- Process design or development
**Security and safety**:
- Criminal record check
**Transportation/travel information**:
- Willing to travel cross-border
- Willing to travel for extended periods
**Work conditions and physical capabilities**:
- Attention to detail
- Fast-paced environment
- Tight deadlines
- Work under pressure
- Large workload
**Own tools/equipment**:
- Cellular phone
- Computer
- Internet access
**Personal suitability**:
- Client focus
- Efficient interpersonal skills
- Excellent oral communication
- Excellent written communication
- Flexibility
- Initiative
- Judgement
- Organized
- Team player
- Dependability
- Interpersonal awareness
- Reliability
- Analytical
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