Manager, Digital Lifecycle Marketing

Found in: Talent CA C2 - 1 week ago

Mississauga, Canada goeasy Ltd. Full time

Embark on a journey with one of Canada's fastest growing companies – welcome to goeasy We have been honored with recognitions such as  Waterstone Canada’s Most Admired Corporate Cultures , the  2022 Report on Business Women Lead Here ,  Report on Business for Canada’s Top Growing Companies  and  TSX30 as one of the  best performing companies on the TSX . We've also received the  Greater Toronto Top Employers Award  and  certified as a Great Place to Work® . We're on the lookout for the best and brightest to join our team

Our vision is to provide everyday Canadians a path to a better tomorrow, today. As one of Canada’s leading non-prime consumer lenders, we offer a full suite of products including non-prime leasing, unsecured and secured loans as well as point-of-sale-financing though easyhome, easyfinancial, and LendCare.

Are you analytical, customer-centric, and have experience in leading cross-functional teams? We're seeking a Manager, Digital Lifecycle to join our digital marketing squad at goeasy. You'll collaborate with stakeholders and vendors to design lifecycle marketing campaigns, enhancing customer engagement and shareholder value. Responsibilities encompass planning, personalization, deployment, optimization, and performance analysis.

What will you be doing?

Develop and execute lifecycle marketing strategies across email, mobile push notifications, and SMS to acquire, engage, retain, and cross-sell/up-sell subscribers, maximizing Subscriber Lifetime Value (SLV). Create and manage customer journeys to drive SLV and retargeting in digital channels, implementing onboarding, post-purchase follow-ups, re-engagement campaigns, and cross-channel retention strategies. Lead end-to-end channel management of lifecycle campaigns, including segmentation, personalization, content creation, and automation, collaborating with cross-functional teams to ensure flawless execution. Manage channel management of lifecycle campaigns through platforms like Salesforce Marketing Cloud, acting as a subject matter expert on optimization tactics and regulatory compliance. Develop segmentation strategies targeting specific behaviors and drive personalization within each brand category, utilizing platforms like Salesforce for customer profile segmentation. Design and implement testing plans to optimize workflows, processes, and technology, analyzing data to uncover new acquisition and engagement strategies. Manage marketing budgeting and forecasting for subscription revenue streams, optimizing workflows, processes, and technology to support customer journeys and business goals effectively. Extract insights on acquisition sources, SLV, order patterns, cohort behavior, and churn through data analysis, collecting and analyzing customer feedback to enhance the overall customer experience. Craft product positioning, research markets, collaborate cross-functionally, create content, analyze metrics, inform trends, etc. Lead, mentor, and develop 2 digital direct reports, fostering innovation and customer-centricity.

What experience do you have?

5+ years of proven experience in lifecycle marketing, customer marketing, and retention roles, with a focus on customer journey marketing strategy and execution. Deep understanding of email, SMS, and push marketing best practices and platforms, including Salesforce Marketing Cloud, Google Analytics, and Datorama. Proficiency in SQL queries, databases, and compliance regulations like CASL. Ability to translate quantitative and qualitative data into actionable insights for testing methods and tactics. Organize and track projects through internal and external processes. Assign tasks, monitor progress, communicate updates, and resolve issues to ensure projects are completed successfully, on time, and within budget.

We offer a Flexible Work Program that provides you the ability to work three days onsite per week , between our Mississauga and downtown Toronto office.

Internal Applicants:  please apply through the link and provide written endorsement from your current manager.

  • Manager, Digital Marketing

    Found in: Talent CA C2 - 1 week ago

    Mississauga, Canada Katz Group Canada Full time

    The Role: Manager, Digital MarketingAt Rexall, we are community difference makers. We are leaders in health and wellness and a talent destination for over 7000+ Rexall team members. Together, we are defining better health through innovation, service, and living the “I²CARE” values. Talk about a dream team!What you are looking for:A closely connected...

  • Digital Marketing Sales Manager

    5 days ago

    Mississauga, Canada the providers Full time

    '''Job Overview''' We are seeking a talented and experienced Digital Marketer to join our team. As a Digital Marketer, you will be responsible for developing and implementing digital marketing strategies to drive brand awareness, increase website traffic, and generate leads. You will work closely with the marketing team to create engaging content, manage...

  • Digital Marketing

    Found in: beBee S CA - 5 days ago

    Mississauga, Canada CPG Connect Full time

    Job Posting Category: Experienced Professionals (1+ years) Career Level: Manager Industry: Packaged Goods Job Category: Digital,E-Commerce Years Experience: 4-6 Years Job Type: Full-time Number of Positions: 1 Posting Date: November 29, 2023 Job Location: Share this job: Job Description Digital Marketing & Ecommerce Manager Are...

  • Associate Marketing Manager, Digital

    4 days ago

    Mississauga, Canada Boston Pizza International, Inc. Full time

    **BOSTON PIZZA INTERNATIONAL INC.**: **Position Title**: Associate Marketing Manager, Digital Content **Department**: Marketing **Location**:Mississauga, ON **What we offer**: - A unique and fun culture with an opportunity to make a difference on a large scale. - Support for professional development by funding continuing education courses, seminars,...

  • Digital Marketing Specialist

    2 days ago

    Mississauga, Canada Global eBrand Full time

    We are looking for a creative, analytical, and experienced Marketing Specialist to join our team! As a Marketing Specialist, you will be responsible for all digital marketing campaigns, including generating leads, conducting market research, and actively engaging with the business to optimize the performance of our digital strategies. Marketing Specialist...

  • Digital Marketing Account Manager

    1 week ago

    Mississauga, Canada BoomerangFX Full time

    **Why BoomerangFX?** BoomerangFX is more than just a SaaS tech company - we are North America’s fastest-growing cloud-based enterprise software and digital marketing company serving the private pay aesthetic medical industry in segments such as dermatology, med spa, plastic surgery, women’s health, cosmetic vision, dental and hair restoration. Our...

  • Manager, Marketing

    Found in: Talent CA C2 - 1 week ago

    Mississauga, Canada EllisDon Full time

    You as a Manager, Marketing will:  Develop and execute integrated marketing strategies to promote projects, services, new products and the brand as a whole.  Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments Define key performance indicators (KPIs) for...

  • Digital Marketing

    Found in: Jooble CA O C2 - 1 week ago

    Mississauga, ON, Canada CPG Connect Full time

    Job Posting Category: Experienced Professionals (1+ years) Career Level: Manager Industry: Packaged Goods Job Category: Digital,E-Commerce Years Experience: 4-6 Years Job Type: Full-time Number of Positions: 1 Posting Date: November 29, 2023 Job Location: Share this job: Job Description Digital Marketing & Ecommerce Manager Are you...

  • Digital Marketing Strategist

    5 days ago

    Mississauga, Canada World Vision Canada Full time

    Are you looking for more than a job? At World Vision Canada we offer challenging careers that change the lives of children all over the world and it will change yours too. Come and be part of a team of 400 Canadians with a vision for the world: Life in all its fullness for every child. You will experience Christian faith in action helping to make real and...

  • Customer Success Manager, Digital Marketing

    2 weeks ago

    Mississauga, Canada EightSix Network Inc Full time

    Customer Success Manager, Digital Marketing Part Time / Full Time Customer Success Manager, Digital MarketingWhy BoomerangFX?BoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions...

  • Customer Success Manager, Digital Marketing

    2 weeks ago

    Mississauga, Canada EightSix Network Inc Full time

    Customer Success Manager, Digital Marketing Part Time / Full Time Customer Success Manager, Digital MarketingWhy BoomerangFX?BoomerangFX was recently recognized by the Deloitte Fast 500 program as the 5th fastest growing technology company in Canada and the 50th fastest growing company in North America. We specialize in offering healthcare SaaS solutions...

  • Digital Marketing Specialist

    Found in: Talent CA C2 - 1 day ago

    Mississauga, Canada Excelitas Technologies Full time

    Digital Marketing Specialist MISSISSAUGA,ON,CANADA ENABLE your future through light.Excelitas is a global technology leader with more than 7,500 employees, focused on delivering market-driven solutions to fulfill the illumination, optical, detection and imaging needs of OEMs and end-users across the biomedical, semiconductor, industrial, consumer products,...

  • Digital Marketing Spec

    7 days ago

    Mississauga, Canada Lumen Dynamics Inc. Full time

    NABLE your future through light. Excelitas is a global technology leader with more than 7,500 employees, focused on delivering market-driven solutions to fulfill the illumination, optical, detection and imaging needs of OEMs and end-users across the biomedical, semiconductor, industrial, consumer products, scientific, security, defense and aerospace...

  • Digital Marketing Specialist

    1 day ago

    Mississauga, Canada Trapeze Group Limited Full time

    Job Summary: **Job Description**: - Core Responsibilities- - Coordinate digital marketing project scope, timeline, quality, goals and deliverables for digital and print distribution- - Author and maintain company’s social media campaign(s) and presence with an objective to grow engagement; manage calendar and automation of social media postings Design and...

  • Digital Marketing Specialist

    7 days ago

    Mississauga, Canada Excelitas Technologies Full time

    Excelitas is seeking leaders and innovators to join our global team! ENABLE your future through light. Excelitas is a global technology leader with more than 7,500 employees, focused on delivering market-driven solutions to fulfill the illumination, optical, detection and imaging needs of OEMs and end-users across the biomedical, semiconductor, industrial,...

  • Digital Marketer

    3 days ago

    Mississauga, Canada SAVE MAX REBEST REALTY Full time

    **About us** Our work environment includes: - Modern office setting **Responsibilities**: - Develop and implement digital marketing campaigns. - Create and manage content for websites, blogs, and social media accounts. - Monitor and report on the performance of digital marketing campaigns. - Stay up-to-date with industry trends and best practices. -...

  • Digital Marketing Spec

    Found in: Talent CA C2 - 7 days ago

    Mississauga, Canada Excelitas Technologies Full time

    Digital Marketing Spec MISSISSAUGA,ON,CANADA NABLE your future through light.Excelitas is a global technology leader with more than 7,500 employees, focused on delivering market-driven solutions to fulfill the illumination, optical, detection and imaging needs of OEMs and end-users across the biomedical, semiconductor, industrial, consumer products,...

  • Digital Marketing Specialist

    Found in: Talent CA C2 - 6 days ago

    Mississauga, Canada Excelitas Technologies Full time

    Digital Marketing Specialist MISSISSAUGA,ON,CANADA ENABLE your future through light.Excelitas is a global technology leader with more than 7,500 employees, focused on delivering market-driven solutions to fulfill the illumination, optical, detection and imaging needs of OEMs and end-users across the biomedical, semiconductor, industrial, consumer products,...

  • Digital Marketing Intern

    6 days ago

    Mississauga, Canada WhiteHorse Financial Full time

    Duties: - Assist in the development and implementation of digital marketing strategies - Conduct market research and analyze data to identify trends and opportunities - Optimize website content for search engine optimization (SEO) - Create engaging and visually appealing graphics for social media and online advertising campaigns - Collaborate with the...

  • Digital Marketing Specialist

    3 days ago

    Mississauga, Canada Excelitas Canada Inc. Full time

    Excelitas is a global technology leader with more than 7,500 employees, focused on delivering market-driven solutions to fulfill the illumination, optical, detection and imaging needs of OEMs and end-users across the biomedical, semiconductor, industrial, consumer products, scientific, security, defense and aerospace sectors.ENGAGE with us today and make...