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Social Media Coordinator
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The curator of content. The captain of VIP experiences. The connoisseur of engagement. The conductor of making memories. I'm sure by now, you get where I’m going here. No matter how creatively we word it - our Social Media Coordinator role is an extremely important one
The Social Media Coordinator is responsible for driving, enhancing and protecting The Atlas° Hotel brand. You'll be responsible for building awareness, encouraging engagement and promoting loyalty through creating and capturing content, curating messaging for advertising, social media storytelling, and curating experiences for guests. This non-remote role based in Regina has a few other responsibilities encompassed in this position including:
- Maintaining and enhancing the brand persona for all social media platforms
- Exploring and executing on opportunities to create personalized experiences for guests or in our onsite outlets
- Developing and implementing a successful social media strategy and social campaigns
- Creating and managing content calendars and scheduling content
- Researching opportunities to grow our client base organically and through paid ad campaigns on social mediums
- Seeking out and managing influencers and online partnership relationships
- Curating personalized guest experiences for VIP's and influencers
- Generating, editing, and publishing engaging content (text, images, shared content, video, graphics, etc. )
- Working with our Brand Coordinator to maintain our online reputation through the response to comments, addressing complaints and maintaining the brand’s reputation
- Researching trending social media topics, hashtags, popular tools, conversations, and monitoring competitor activity
- Being familiar with all types of advertising options, targeting, and strategies
- Plus, anything else that might get thrown your way. One day that might mean building a fort for a hotel guest in their room and the next day it could mean building an ad campaign to promote a new culinary experience onsite.
Intrigued? What are you waiting for - read on about what experience, skills or requirements you might need to knock this position out of the park.
- An aptitude for and understanding of digital marketing best practices and trends
- Experience with content creation (both pre-scheduled and spur-of-the-moment)
- Understanding of all social media platforms is required (including advertising tools)
- Experience using Facebook Business Manager
- Use and implementation of Facebook Tracking Pixels is an asset
- Ability to work independently with mínimal guidance
- Must have some experience with social media management tools
- Superior communication skills
- Attention to detail, including excellent grammar and spelling
- You’ve got to be creative and energized by interacting with others
- Experience with content editing programs such as Canva is an asset
- Photography and videography experience are not required but is considered an asset
- A post secondary education (degree or diploma) in Marketing would be considered an asset, however previous experience will be taken into consideration as well
Now I'll be honest, if you're looking for a position you can work remotely or one that offers a steady Monday to Friday 9-5 schedule... this likely isn't it While this role has a fair amount of flexibility, it isn't one which can be completed by someone remotely due to the spontaneity of many curated experiences which you will be responsible for arranging. Plus, we all know that social media doesn't shut off at 5pmin fact is it just me or is that not when it usually gets started?
While it’s a fast paced role that is undoubtedly be a lot of work, it’s also one that is extremely diverse, rewarding and can also be a whole LOT of fun A perfect opportunity if you’re looking to broaden your horizons or to be re-invigorated by a new challenge.
If you're the type of person we'd like to learn more about, we'll reach out to you. Advance warning: we aren't able to personally respond back to everyone who expresses an interest. If you don't hear from us, just know... we appreciate you wanting to join the team and have your resume if anything changes on our end.