Experiences Manager
2 months ago
Are you a creative and dynamic marketing professional with a passion for crafting unforgettable experiences? Do you have experience and a vast understanding of developing promotions that make an impact for a brand and partners alike?
If so, we have an exciting opportunity for you Harvard Media, Regina office is seeking an enthusiastic Experiences & Marketing Manager to oversee the marketing efforts for two of our vibrant brands, 104.9 the WOLF and play92.
As the Experiences & Marketing Manager, you will play a pivotal role in driving brand awareness, engaging our audiences, and creating revenue generating, innovative campaigns that leave a lasting impact. Join our team and be part of an organization committed to delivering exceptional content and experiences to our listeners. Let your creativity shine and make your mark in the world of Experiences with Harvard Media
Essential Duties and Responsibilities:
- Work closely with key stakeholders to develop brand focused, revenue generating, experiences and promotions that super serve both the brand and partners.
- Work closely with the Director of Marketing and the Local Media leadership teams to develop and execute internal and external marketing initiatives for the brands
- Work closely with the Director of Experiences and VP Experiences & Marketing on understand, grow on and achieve quarterly divisional targets
- Identify and organize involvement and support for community events and initiatives in the market
- Work with VP Experiences & Marketing to develop and oversee annual promotional budgets.
- Oversee and update brand websites and social media content.
- Manage prize inventory, promotional - PSA airtime.
- Hire, train, supervise and support, Experiences Coordinators
- Other duties as assigned.
Essential Knowledge and Skills:
- Expertise and background in planning and executing events, promotions, and experiential marketing campaigns to create memorable experiences for the audience that in turn have strong revenue potential for partners
- In-depth knowledge of various marketing strategies and tactics, including digital marketing, social media marketing, content marketing, event marketing, and traditional advertising methods
- Understanding of the radio broadcasting industry, including audience demographics, programming trends, and the competitive landscape.
- Familiarity with consumer behavior principles and the ability to analyze audience data to gain insights into listener preferences and engagement patterns.
- Knowledge of brand management principles to develop and maintain a strong brand identity for the radio stations.
- Proficiency in utilizing digital and social media platforms for marketing campaigns, audience engagement, and brand promotion.
- Ability to conduct market research, competitor analysis, and trend monitoring to inform marketing strategies.
- Creative and can think outside the box enough to not say ‘think outside the box'
- Exceptional organizational skills and attention to detail
- Strong leadership skills
- Proficient with Microsoft Office, Excel and Power Point and bonus points if you've worked with either SparcMediaHub and/or SoCast
- Digital and social media savvy
- Graphic design (Photoshop, Illustrator, etc.) skills a definite asset
Essential Requirements:
- Prior experience overseeing, developing and executing promotions
- Prior experience in a leadership role in promotions and/or marketing
- Post secondary education in marketing or equivalent considered an asset
- Ability to think creatively and develop innovative marketing campaigns and experiences that resonate with the target audience.
- Excellent project management skills to plan, coordinate, and execute multiple marketing campaigns and events simultaneously.
- Leadership skills to guide and inspire promotional teams and collaborate effectively with cross-functional departments.
- Graphic design skills and familiarity with content creation tools such as Canva & Adobe Photoshop to create visually appealing marketing materials.
- Valid Driver's License and reliable vehicle
- Ability to be part of a team and collaborate with all departments.
- Resiliency and adaptability
Benefits:
- Dental care
- Extended health care
- Life insurance
- RRSP match
- Vision care
- Wellness program
Standard Work Schedule:
- Monday to Friday 8:30am – 5:00pm
Harvard Media is committed to providing challenging and rewarding career opportunities. If you feel you are the person we are looking for in this position, please submit your resume, along with a cover letter explaining why you're the perfect fit for this role and how you embody Harvard Media's core values and guiding principles.
Please include “Experiences Manager (Regina)” in your subject title.
- This position reports to: Director of Experiences/ VP Experiences & Marketing
- Location: Regina - Saskatchewan
- Application Deadline: August 9th, 2024
Harvard Media values diversity in its work force and is committed to Employment Equity.
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