Digital Marketing Specialist

6 months ago

Burnaby, Canada Advesa Digital Solutions Full time

Advesa Digital is looking for a Digital Marketing Specialist with a passion for innovation and a hunger to disrupt the status quo. Bonus points if you have experience in the commerce space. In return, we offer a dynamic and collaborative work environment, unlimited snacks, and the opportunity to revolutionize an industry.

**About the role**:
The Digital Marketing Specialist plays a key role in planning, executing, and managing digital marketing campaigns to promote our brand, programs, and services. You will overlook and monitor all paid media platforms while creating communication strategies to promote Advesa, connect with our audience and drive website traffic.

**Job Duties and Responsibilities**:
**Social Media**
- Manage all Social Media accounts, including page setup/optimization of school accounts
- Remove spamming and negative content posted by others
- Monitor all platforms and respond to user comments
- Social Media accounts/pages creation, highlight programs and promotions, and increase following and likes organically
- Use your creativity to generate leads and user interest
- Social Media marketing and campaign design
- Research social media best practices and adapt to current trends
- Propose social media marketing plan, review and strategy
- Owning and maintaining site analytics, metrics, and campaign reporting

**Pay-Per-Click**
- Develop, manage and execute successful PPC campaigns across multiple platforms such as Google AdWords, Facebook, Instagram, LinkedIn, and others
- Conduct keyword research and analysis to develop high-performing campaigns that deliver desired results for clients
- Continuously monitor, optimize and refine PPC campaigns to maximize results, including monitoring budgets and bids, and adjusting ad copy and targeting as needed
- Conduct regular performance reporting and analysis of campaigns, and make data-driven recommendations for improvement

**Content & SEO**
- Work closely with the leadership team to develop, manage and create content based on existing and future business and marketing objectives
- Implement a cohesive system for editing and optimizing all website copy, ensuring content meets appropriate guidelines (e.g., SEO)
- Refresh and repurpose old content to improve relevance and audience engagement
- Edit, optimize, and publish long and short-form blog content
- Conduct weekly competitor analyses to identify and act on content gaps
- Monitor audience engagement across all brand touchpoints — measure against content KPIs
- Conduct weekly keyword research and target high-converting keywords
- Search for new backlinking and guest blogging opportunities to create a sound backlink profile and increase domain authority
- Identify new themes and topics for marketing content based on trends and cultural signals
- Act as a secondary point of contact for syndicate publications, partnership blogs, and vendor relations
- Must have a related post-secondary degree or diploma in Business, Marketing, Communications or Computer Science
- 5+ years of experience in digital marketing, with a proven track record of driving customer acquisition and revenue growth
- 2+ years Paid Search (PPC) marketing experience using Google, YouTube, Bing, Facebook
- Display in-depth knowledge and understanding of paid media platforms, their respective participants (Google Ads, Facebook, LinkedIn, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios
- Effective written and verbal communication skills, excellent interpersonal skills, highly organized and able to multi-task with specific attention to detail
- Must be creative and able to write in a variety of voices and styles appealing to all audiences
- Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
- Thorough understanding of the latest trends in social media marketing
- Interest in longevity and building your career with Advesa

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Company events
- Dental care
- Disability insurance
- Extended health care
- Life insurance
- On-site gym
- On-site parking
- Paid time off
- RRSP match
- Tuition reimbursement
- Vision care
- Wellness program
- Work from home

Schedule:

- 8 hour shift

Ability to commute/relocate:

- Burnaby, BC: reliably commute or plan to relocate before starting work (preferred)

Application question(s):

- Are you looking for a full remote position? Reminder: This is an office-based position. Thank you.

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Digital marketing: 5 years (required)

Work Location: In person

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