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Social Media

7 months ago

Burnaby, Canada Ventana Construction Corporation Full time

We have a lot to be proud of at Ventana Construction. As a full-service construction partner, our goal is to deliver the best building and the best service possible for our clients. Our tag line, “Relationships to build on” is a philosophy that we truly believe in, and we encourage our team to practice every day. Building and maintaining strong relationships is vital to our success. Recognized as one of BC’s Top Employers, we are dedicated to upholding our company values as we continue to be a leader in this industry.

By bringing together smart, dedicated and supportive colleagues from diverse backgrounds, we deliver top-notch client service in a collaborative work environment. The high performing, values driven atmosphere provides the opportunity for you to make a real impact and build a rewarding career at Ventana. Being a part of Ventana means working on a variety of interesting projects including breweries and recreation complexes, working with a supportive team, and being proud to say, “we built that”.

Position Summary

As a Social Media & Digital Content Marketing Specialist you will bring a strong understanding with marketing in the construction industry, relevant contacts, and industry insight. You must demonstrate a strong interest in construction processes, be highly organized and resourceful, able to function both in complex team environments and independently with a willingness to immerse themselves in the building industry. You must have a passion for people, content marketing, and developing fresh and creative approaches to conveying information.

As a Social Media & Digital Content Marketing Specialist your key accountabilities will involve:
General Marketing
- Work closely with the management teams, business development, and project pursuit teams to develop and produce high-quality qualification packages, proposals, presentations, web, social media, and other written materials.
- Gather complex or technical information from various sources, synthesize it and use it as the basis to craft cohesive and compelling narratives for a variety of marketing materials.
- Work with the team/s in overseeing the production, editing, and proofreading of numerous marketing materials such as: signage, stationery, brochures, feature sheets, flyers etc.
- Source new opportunities and stay up to date with market trends
- Analyze online analytics and conduct marketing studies to identify target audiences and competitive advantage
- Possess excellent attention to detail and strong proofreading skills to edit and ensure quality, accuracy, clarity, and consistency with company guidelines.
- Strategize and execute strong marketing campaigns with traditional print, online, and outdoor media that reflect each target audience
- Assist to maintain an updated database of our various companies and projects
- Coordinate and assist during both internal and external events, trade shows, etc.

Online Presence
- Develop content for multiple platforms (website, social, testimonials, case studies, papers, newsletters, videos, news releases, presentations, and advertising)
- Ensure content is consistent and compelling across delivery streams and resonates with the target client audience/s
- Improve content delivery including search engine optimization and metadata management
- Source and coordinate the creation of creative assets, including but not limited to renderings, photography, interior graphics, signage, etc.
- Ensure alignment of key messaging and positioning across all channels ensure brand experience is consistent, aligned and on point
- Monitor and report on success, reach, coverage, share of voice, impact and then adjust strategy to improve performance

As a Social Media & Digital Content Marketing Specialist your experience and qualifications will include:

- A university degree or diploma in marketing, sales, business, or related field is required
- Minimum of 5 years’ experience in marketing, sales or in a related position is required
- Previous experience in the construction or real estate or construction field is considered an asset
- The ability to work in a dynamic and fast paced, deadline driven environment
- Excellent interpersonal skills: the ability to work with external stakeholders, peers and firm management. A corporate brand ambassador with a strong sense of accountability.
- Must be highly creative and able to think outside the box, with an ability to provide insight and strategic recommendations from project learnings or past experience where relevant
- Close attention to detail, are observant
- Must be legally entitled to work in Canada.

What we have to offer:

- Competitive salary, plus potential bonus and profit sharing
- Matching RRSP
- Extended benefits, Employee Assistance Program, Life Insurance, AD&D, LTD, CI
- Paid vacation
- Professional development support
- Head Office centrally located in Burnaby and transit-accessible
- Lunch catered to the office twice a week
- Office gym