Marketing and Digital Specialist

5 months ago

Burnaby, Canada British Columbia Institute of Technology (BCIT) Full time

BCIT’s
- **Marketing & Communications **department is seeking a
- **regular, full-time (1.0**
**FTE**
**) Marketing and Digital Specialist**. Reporting to the Marketing Manager, this position is key to the realization of brand and communications goals set forth in BCIT’s Strategic Plan. This includes the development and execution of leading-edge digital marketing strategies; analyzing and transforming data into optimizations that drive student recruitment and form the basis of strategic marketing plans and decisions across the institute. Drives solutions for data capture, customer journey mapping, and content strategy, providing marketing expertise to BCIT’s CRM implementation.
- The work of this position impacts the Institute brand and reputation, student recruitment and retention, industry outreach, revenue generation, and operational processes. The Digital Specialist is a key contributor to the Institute’s crisis communications plan and implementation. The Specialist works closely with a varied customer portfolio in the BCIT community (including Schools, Student Services, and Administrative areas) in relation to the development and execution of highly targeted and innovative marketing communications plans, the pursuit of recruitment targets, and leveraging CRM and data to create customized digital solutions. The Specialist will develop and execute on integrated marketing plans and products that include any combination of advertising, collateral, event coordination, communications and media releases, digital and social media, referral programs and customized lists, U/X, and other tactics.
- Responsible for their assigned portfolio, the Specialist implements stellar account and project management practices for a diverse range of clients and detailed projects, providing recommendations and solutions, driving projects from start to finish, building positive and collaborative relationships as the key liaison between Marketing and Communications (Marcom) and BCIT’s various schools and departments.**Duties & Responsibilities**

**DUTIES**
***
**AND**
***
**RESPONSIBILITIES***:
The Digital and Marketing Specialist develops proactive business partnerships with assigned Full-time and Flexible Learning programs and service areas to develop and execute innovative and strategic marketing and communications projects and initiatives that enhance and facilitate development and growth of BCIT’s objectives
- **Account Management and Client Service**:

- Consults with various Institute stakeholders to understand their business objectives, and develops marketing and communications solutions to achieve their objectives, including Deans, Associate Deans, Program Heads, Faculty, Directors, Managers and staff.
- Engages with external stakeholders including marketing agencies, media representatives, Industry partners, government agencies, consultants, vendors and other domestic and international organizations, to develop and implement Marketing strategies, perform negotiations and promote sponsorships or partnerships.
- Builds and maintains relationships, plans and executes on projects with stakeholders.
- Guides and influences stakeholders on marketing concepts, processes, innovative marketing and communications techniques to build brand affinity and drive student recruitment.
- Manages a portfolio as a single-point of contact representing Marcom on a daily basis with their assigned stakeholders
- Develops and leads customer journey mappings and drive flexible consulting engagement with relation to the customer’s experience on the products and services, in order to take informed actions to solve problems, provide differentiated services, and drive revenue.
- Forms and oversees project teams with a variety of Marcom specialists. Manages project timelines and critical paths, timely and consistent communication with stakeholders, and reporting.
- Works closely in multi-departmental groups in problem identification and resolution as it relates to often complex and confidential enrolment strategies and data, and makes recommendations on appropriate courses of action.

**Digital Marketing**:

- A member of the work team responsible for Crisis Communications, helps lead and prepare crisis communications in digital channels, practicing confidentiality and discretion handling highly sensitive matter, may work directly with members of the Senior Leadership team including the President and members of the Board.
- Develops and project manages strategy and content for paid, earned and owned digital marketing while ensuring synergy across tactics and campaigns.
- Collaborate with agency and internal partners to develop strong, integrated campaigns and media strategies with the relevant analysis and business context to support decisions and drive brand objectives.
- Applies best practices in CRM and customer analytics to segment our audiences and design customized campaigns, delivering optimized messages to the right audience at

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