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Digital Marketing Manager

1 month ago

Burnaby, Canada Watson Gloves Full time

Are you interested in growing your career with Watson?

**WATSON GLOVES: Who We Are**:
With 106 years of experience, Watson Gloves is North America’s single source for hand protection offering over 2,000 different styles to cover glove-use: at work, at home, at play. We are a **Family **-owned company that is committed to providing **Authentic **and **Fun **experiences for our people and our customers that deliver above and beyond customer and employee experiences based on **Integrity **and **Continuous **Improvement **.

Our drive for being industry leaders in glove innovation and a focus on the four pillars of corporate social responsibility play a large part in our success as we live out our Just Cause of elevating industry for the greater good through sustainability and innovation protecting people and our planet.

Our Marketing team is looking to hire a **Digital Marketing Manager **to help enhance our customer experience and build our brand through the Watson Gloves’ website and social media channels. Reporting to the Sr. Director of Marketing & Innovation, you will bring your analytical, communication, social media, and creative skills to our highly functional team to help continue to build our strong Watson Gloves work and lifestyle brand. If you're a creative, results-oriented marketer with a strong sense of autonomy and a passion for digital strategy and web management, we'd love to connect with you Please submit your resume and portfolio detailing why you're the right fit for this role.

**Digital Marketing Manager - Burnaby, BC
**The Role**:
**YOUR core responsibilities**:

- **Strategy Development**: Assist to create and implement comprehensive digital marketing strategies that align with business goals and drive measurable growth.
- **Team Collaboration**: Work closely with the creative, product, and sales teams to ensure cohesive messaging and consistent branding across all digital channels.
- **Team Management**:Lead, manage, and mentor the Digital Marketing Assistant on the team; providing guidance, support, and feedback on campaign execution, social media strategy, and day-to-day marketing activities. Foster a collaborative and results-driven team environment, ensuring that marketing objectives are met efficiently.
- **Analytics & Reporting**: Monitor, analyze, and report on campaign performance using analytics tools (Google Analytics, Hootsuite, social media insights, etc.). Use data to optimize campaigns and recommend strategies for continuous improvement.
- **Social Media Management**: Work closely with the Digital Marketing Assistant to grow and manage Watson Gloves’ social media channels (Facebook, LinkedIn, X, YouTube, Instagram). Develop and execute content creation strategies to increase brand awareness, engagement, and audience growth across platforms. This also includes continuing to build upon a social influencer program.
- **Content Optimization**: Lead efforts to improve organic search rankings and website traffic. Optimize existing content and develop new content to support digital marketing initiatives, such as blogs and landing pages.
- **Paid Media**: Manage paid media budgets, create compelling ad copy, and optimize campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.

brand messaging.
- **Product Website Database Management**:Responsible for maintaining data with Digital Marketing Assistant and pulling data for customers PIM systems as requested. Use PHPMyAdmin control panel to manage and manipulate MySQL database assets as needed.
- **Website Management**: Oversee the front-end maintenance and updates of the company website, ensuring it’s user-friendly, visually appealing and on brand, and fully optimized.
Work with the design team to implement regular updates to graphics and improvements.
- **Onboarding New Web Developer**: Manage the onboarding of a new Web Developer (contract base - external resource) to support the back-end development of the website. Provide guidance on project priorities, ensure alignment with marketing goals, and collaborate with IT team if needed - who manage the improvements such as website server/host, security, and technical performance.
- **Talent Brand & Work Culture**: Work with the HR team to create and manage Talent Brand blogs and posts that celebrate and showcase the Watson Work Culture. Highlight employee stories, team achievements, company values, and workplace initiatives to reinforce the brand's image.
- **Stay Current**: Keep up to date with the latest trends in digital marketing, tools, and technologies to continually refine and improve strategies.

**What YOU BRING to Watson Gloves**:

- 5+ years work experience in a marketing, social or digital related role (agency or brand)
- Diploma or degree in Marketing or communications or Certificate in Digital Marketing or an equivalent combination of school and experience
- Intermediate skillset in Office 365 and Adobe Creative Suite (Photoshop, Illustrat