Marketing Automation Specialist

3 weeks ago

Montréal, Canada Brain Finance Full time

**What You’ll Do**:

- Present results and recommendations to senior level management on a regular basis;
- Use database management skills to target customers based on behaviors and demographics;
- Experiment with new technologies and leverage personalization to create a journey that resonates with each customer;
- Confirm that marketing messages are sent in proper form and template, following industry standards;
- Identify growth areas for trigger and transactional campaigns to increase customer LTV by driving engagement and loan generation frequency for those clients who need our services;
- Manage end-to-end campaign development, partnering brand marketing, product managers, analytics team, development, and 3rd party vendors;
- Responsible for delivering on the best client experience and wearing your client centric hat to deliver transactional campaigns across the entire customer funnel;
- Develop and deploy behavior
- Collaborate with the marketing team and internal clients to determine and develop campaign assets that will generate the strongest results;
- Work with other business departments and agencies including, copywriters, designers, HTML and database developers, and business development.

**What You’ll Be Bringing to The Team**:

- A real passion for results-oriented marketing and a strong work ethic;
- Bachelor's degree in marketing, advertising, digital media, web or graphic design, business, or equivalent (or related experience);
- Successful experience where your efforts increased net revenues for your company;
- Analytical and data-driven with experience tracking performance and optimizing metrics to hit sales goals;
- Hands on experience working with different data sets and understanding of data infrastructure;
- Self-motivated with an ability to prioritize and manage several projects simultaneously;
- Knowledge and experience with HTML and content management tools;
- High attention to detail with excellent organizational and project management skills;
- Excellent written, verbal, and presentation skills;
- Experience with A/B, test and control, holdouts, and multivariate experiments;
- Experience at a large consumer Internet/ecommerce company or agency is a plus.

**What We Offer**:

- Health & Dental Insurance;
- Virtual Healthcare Program;
- RRSP contribution;
- Flexibility to work remotely from Montreal or at our office headquarters
- Day off on your Birthday
- Commuter Benefits (Bixi, Opus);
- Team building, 5 to 7 PM networking and office activities;
- Office Perks (fresh fruits, snacks, games and relaxation spaces);
- Paid training subscription tools;
- Sports Wellness Program.

‍

**Job Types**: Full-time, Permanent.

Schedule: 8-hour shift.

Ability to commute/relocate: Montréal, QC, reliably commute or plan to relocate before starting work (required).

**BrainFinance is hiring**
- place- Montreal, QC, Hybrid- watch_later- Permanent, Full-time- event- May 24, 2023

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