Marketing Specialist
2 weeks ago
Air Canada Vacations is looking for talented people to join our exciting and continually growing team. We are looking for innovative and dedicated professionals who have a passion for travel and the desire to bring Air Canada Vacations to the next level. We look forward to having you on-board
We are currently seeking a confident, highly organized Marketing Specialist that will ensure flawless execution for our marketing projects and campaigns.
**RESPONSIBILITES**:
- Lead the development of marketing campaigns promoting various product lines from a strategic, media and creative standpoint
- Manage and be accountable for the production of marketing campaigns for B2C and B2B audiences:
- Build communication plans, creative briefs and workback schedules
- Contribute to resource allocation
- Organize and lead kick-off meetings
- Review creative assets to ensure alignment with brand and campaign objectives
- Coordinate internal and external approvals, as well as implementation steps
- Communicate with project stakeholders to inform them of progress, challenges, blockers and re-evaluate deadlines when necessary
- Deliver final assets on time and as per brief
- Monitor and analyse the performance of each promotional campaign
- Ensure the continuity and cohesion between the various marketing campaigns across product lines
- Manage multiple priorities while aligning deliverables with business needs and departmental objectives
- Plan and implement Coop partnerships, ensuring maximum visibility
- Ensure brand guidelines are respected throughout all touchpoints
- Perform a consulting role, propose solutions, and provide the necessary support to the Marketing Managers to carry out several marketing & communications projects
- Contribute to identify and implement process improvements
- Stay informed about industry activity and trends
**KNOWLEDGE AND SKILLS REQUIRED**:
- University degree in Marketing or equivalent
- Minimum 4-5 years relevant marketing experience
- Experience working in an advertising agency an asset
- Experience in the travel industry an asset
- Excellent project management and organizational skills
- Excellent oral communication and writing skills (English and French)
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