Marketing Automation Manager

4 weeks ago

Montréal QC, Canada Ivalua Full time

A “Magic Quadrant” leader, Ivalua’s solutions work in a complex global economy. Our innovative Source-to-Pay solutions include automating customized workflows to source, contract, request, procure, receive, and pay for goods and services across the enterprise, refining the procurement lifecycle while reducing cost and risk of spending on indirect goods, direct goods and services, and improving supplier collaboration.

All companies want the best and brightest. At Ivalua, we also want team members who have a global point of view and who bring customer-focused enthusiasm and ambition to the table. We are a company of doers, of problem solvers, of figure-it-outers. We have fun and we work hard. This is a truly global company with a diverse team of contributors and a set of core values that people can feel every day across all our offices.

The Marketing Operations Team

The Marketing Operations Team is the engine that powers our marketing efforts. We're a strategic group of individuals focused on optimizing, automating, and scaling all aspects of our marketing initiatives. We work closely with marketing, sales, and other departments to ensure our campaigns are data-driven, efficient, and deliver measurable results.

The Opportunity

This is a fantastic opportunity for someone to make a significant impact at Ivalua. The position will be focused initially on data hygiene and organization, process improvement and automation, and maintenance. A well-organized and optimized HubSpot platform sets the foundation for effective marketing and sales efforts. By tackling the cleanup tasks and implementing best practices, you'll establish yourself as a valuable asset and a key player in driving growth for the company.

Please note, this posting is for a 13-week contract position.

The Responsibilities

  • Manage all aspects of the Hubspot platform, including Contacts, Companies, Deals, and Activities.
  • Configure and maintain landing pages, forms, workflows, and automation sequences within Hubspot.
  • Create and segment dynamic email lists for targeted marketing campaigns.
  • Analyze marketing campaign performance using Hubspot reports and dashboards, providing data-driven insights to optimize campaign effectiveness.
  • Integrate Hubspot with other marketing and sales tools (CRM, website analytics) to ensure seamless data flow and reporting.
  • Maintain data hygiene by ensuring data accuracy and completeness within Hubspot.
  • Provide ongoing training and support to internal teams on Hubspot functionalities and best practices.
  • Stay up-to-date on the latest Hubspot features and updates, implementing relevant advancements to enhance platform utilization.

Skills You Need to Succeed

  • 5+ years of experience as a Hubspot Administrator or similar marketing automation role within a B2B SaaS company.
  • Proven track record of successfully implementing and optimizing Hubspot features for lead generation, campaign management, and reporting.
  • Strong understanding of marketing automation best practices.
  • Excellent analytical skills and the ability to translate data into actionable insights.
  • Experience with Salesforce or other CRM systems.
  • English is required as we serve customers throughout Canada from our Montreal location, and a significant majority of business is conducted in English; however, wherever possible, we will support the employee's right to work in French.

Desirable Skills

  • Experience with API integrations and data migration is a plus.
  • Outstanding communication and collaboration skills.
  • Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
  • Ability to work independently and manage multiple projects simultaneously while meeting deadlines.

Preferred Education

  • Bachelor's degree in Marketing, Communications, Business Administration, Information Technology or a related field.
  • Hubspot certifications (HubSpot Academy Content Marketing Certification, Hubspot Sales Software Certification, etc.).

Check out our video and find out who we are Join Ivalua today and procure a great future for your career

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