Product Marketing Manager

5 days ago

Toronto, Canada Gorgias Full time

Gorgias empowers ecommerce brands to grow through AI-powered customer experience. We are the #1 CX platform in the industry, trusted by over 15,000 merchants worldwide - from small independent shops to some of the largest ecommerce brands in the world.

We offer the most integrations of any tool on Shopify (100+) and the ability to get setup fast, without the need for complex onboarding. Gorgias offers its users a unified platform to manage every aspect of their customer support on every channel.

We can automate 60% of a brand’s support so that agents can focus on high-value conversations and driving sales. Plus, we offer purpose-built marketing tools to help merchants convert more shoppers into customers, driving GMV.

**About the Team**:
The Product Marketing team at Gorgias plays a pivotal role in shaping the success of our products by connecting customer insights, product innovation, and go-to-market strategies. This highly collaborative and visible team partners closely with Product, Sales, Customer Success, and Growth teams to drive adoption, revenue, and long-term success. Currently a team of 7 PMM’s distributed globally, we are passionate about creating compelling messaging, empowering internal teams with impactful enablement resources, and delivering campaigns that resonate with our customers.

**About the Role**:
As a **Product Marketing Manager**, you will play a critical role in ensuring the success of Gorgias’ Marketing Suite. You will be responsible for developing a strong go-to-market strategy, oversee product adoption, and support execution of strategic marketing initiatives. Working cross-functionally with product, sales, customer success, and growth teams, you will ensure measurable success and impactful campaigns. This role will split focus across driving immediate execution and supporting long-term growth opportunities.

**What You'll Do**:

- You’ll be shaping **messaging, positioning, and launch initiatives** for the Gorgias Marketing Suite to ensure it drives significant impact and achieves success within the Shopify ecosystem.
- You’ll be collaborating with sales, CX, and demand generation teams to **accelerate product adoption and deliver measurable revenue growth** for the Gorgias Marketing Suite.
- ** Be the go-to expert** by **creating high-impact enablement materials** like sales playbooks, customer success guides, and training resources to empower internal teams and enhance performance.
- ** You will play a key role in assisting in forecasting, adoption and revenue goals**, synthesizing insights from GTM teams to ensure accountability and alignment with the Gorgias Marketing Suite’s objectives.
- ** Be the project manager driving execution**, overseeing the creation of sales and CX collateral to support **onboarding, expansion, and revenue growth.**
- ** You’ll conduct market research and competitive analysis** to inform strategic decisions and uncover growth opportunities that position the Gorgias Marketing Suite as an industry expert in the market.

**Who You Are**:

- 3+ years of experience in product marketing in a high growth SaaS environment
- You are a self-starter with a bias towards action who is able to manage multiple, competing priorities in a fast-paced environment.
- Proven ability to translate customer and market insights into crisp GTM fundamentals, including segmentation, buyer personas, messaging, competitive positioning, pricing recommendations, and more.
- Superb cross-functional collaboration and project management skills. From Day 1, you’ll need to align stakeholders across multiple teams—many of which may have competing priorities.
- Outstanding written and verbal communication skills. While we won’t expect you to fine-tune marketing copy, you need to be able to clearly tell a story without resorting to corporate jargon.
- A creative spark. While analytical chops are critical to your success, we also pride ourselves on being able to think outside the box.

**Nice to Have**:

- Familiarity with the Shopify ecosystem or ecommerce marketing tools.
- Experience working on AI-powered or conversational marketing products.
- Previous ownership of product launch activities and campaign optimization.
- Background in project management methodologies (e.g., RACI frameworks).

**Perks and Benefits**:

- 5-week vacation
- Paid sick leave (15 days)
- 6 weeks full remote/year
- Paid parental leave (16 weeks)
- CAD $400/month for lunch expenses (you’ll have your own Gorgias credit card)
- We provide private health insurance and retirement pension
- Get up to CAD $900 to set up your workstation at home (working from home should feel breezy)
- Get up to CAD $2600 of learning material and wellness support per year This includes CAD 1950 for learning material (such as books, courses, and individual coaching sessions) directly linked to your job scope, as well as a CAD 650 wellness budget. Take advantage of these resources to grow in your role and prioritize your personal d

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