Programmatic Specialist

Position Title:
Programmatic Specialist (French Services)

Status of Employment:
Contractee Long-Term (Fixed Term)

Position Language Requirement:
English, French

Language Skills:
English (Reading - B - Intermediate), English (Speaking - B - Intermediate), English (Writing - B - Intermediate), French (Reading - C - Advanced), French (Speaking - C - Advanced), French (Writing - C - Advanced)

Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date:
2024-10-05 11:59 PM

Your role

As Programmatic Specialist, you will play a key role in the process of in-sourcing and effectively implementing programmatic advertising. You will become the team’s go-to resource for this expertise, helping roll out, manage and optimize Google Display & Video 360 and Campaign Manager 360. You will also be responsible for running all programmatic ad campaigns, optimizing them to meet set objectives and working with the team to evolve their digital advertising practices.

Key tasks:
Planning:
- Work in tandem with media planners to document programmatic tactics in media plans.- Assist managers in implementing the project to in-source ad buying.- Play a lead role in democratizing programmatic advertising and incorporating it into media planning.- Stay current on market trends and explore the potential of emerging technologies to improve campaign and business process performance.

Organizing:
- Lead the in-house implementation of Google Display & Video 360 and Campaign Manager 360.- Suggest workflows and methods for campaign execution, quality assurance and results tracking.- Work with other Corporation departments on technology integration, data activation and best-practice sharing.- Create internal documentation to improve operations.

Leading:
- Determine best practices for programmatic initiatives within the Digital Advertising team.- Develop programmatic workflows to improve efficiency and complete the in-sourcing initiative.- Maintain strategic relationships with the networks and advertising partners to gain access to the best inventory and the most competitive offerings.- Train in-house teams on programmatic best practices and share relevant insights to improve overall performance.

Monitoring:
- Plan, execute and optimize programmatic advertising campaigns, using data to improve performance and ROI.- Manage and optimize the DV360 and CM360 platforms.- Produce post-campaign performance reports based on predetermined key performance indicators (KPIs).

This is a hybrid position with a mix of in-office and remote work. Work arrangements will be discussed with hiring managers per departmental guidelines.

Note that this is a full-time contract position for a period of 12 months.

What you bring:
Qualifications:
- Bachelor’s degree, or substantial equivalent experience, in digital marketing, advertising, communications or a related field- Five (5) or more years’ professional experience in programmatic advertising- Proven experience with DV360 and experience with Campaign Manager- Knowledge of other programmatic platforms as asset

Skills:
- Keen interest in advertising, technology and the media, along with good general knowledge- Familiarity with terms and abbreviations such as RTB, DSP, DMP, Floodlight, PMP, PG, Open Exchange and CTV- Diligence and highly developed analytical skills- Ability to self-manage and innovate in an environment without an established playbook- Versatility and resourcefulness- Ability to collaborate and share knowledge with a variety of teams- Intellectual curiosity and eagerness to learn new things while thriving in a rapidly changing field- Ability to manage multiple projects simultaneously, keeping them on schedule- High level of French and good knowledge of English, spoken and written

We look forward to working with someone who shares our passion for digital marketing excellence and wants to make a real difference to Radio-Canada’s success.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the

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