Performance Specialist

4 days ago

Montréal, Canada Nestle Full time

**A little bit about us**
Joining Nespresso means embarking on a unique adventure within a growing, innovative company. At Nespresso, you will learn about our passion for perfection and for the exceptional, and about our values, which are guided by this same passion: Nespresso excellence.

**Position Snapshot**:
Business areas: Nespresso Canada
Job title: Performance Specialist
Location: Montreal, QC
Job Grade: 15

**Position Summary**:
We are looking for a **Performance Specialist **based at our Montreal location reporting into Manager, Performance & Campaign for Nespresso. This role will be responsible for supporting the performance digital media campaigns for Nespresso Canada. The incumbent will be responsible to flawlessly execute on Nespresso digital strategy to drive consideration and intent to buy, ultimately facilitating the path to purchase.

**A day in the life of...**:
As a Paid Media Specialist, you will have an audience-first approach to drive audiences to Nespresso e-channels and ultimately increase acquisition of new Club members in a cost-efficient way. You will also execute the performance media strategy in partnership with the media, category managers and e-Commerce team.
- The role is responsible for two key areas:
- Implement digital campaign plans to drive acquisition and consideration for Nespresso through digital touch points.
- Lead localization and production of all Nespresso digital performance content in close collaboration with brand and creative agencies.
- Work with creative and media agencies to insure proper and on-time delivery of media assets (banners, videos, ad copy) and campaigns.
- Ensures that media campaigns align with brand priorities and strategic goals and provide creative analysis and recommendations to improve media performance.
- Work with Digital Analytics team to develop traffic, sales and equity projections per quarter based on historical results and future needs.
- Oversee performance of media plans to maximize impact on traffic and sales for both online and store businesses - forecasting business metrics such as volume, revenue targets, ROI and KPIs
- Cross-collaborate with CRM, Marketing and eCommerce in order to optimize media experience and deliver profitable results to the business.
- Foster innovation: continuously test new media opportunities with current and potential partners
- Assist broader teams by providing audience recommendations on select campaigns.
- Create and distribute audience segments to support targeted marketing campaigns.

**What will make you successful**:

- Minimum 2 years experience in a Digital marketing role (SEM, Performance Media, Programmatic, Social, Retargeting, Custom Audiences).
- 2 years of experience working with CRM, and an Enterprise Data Management Platform is preferred.
- Possess understanding of media advertising campaign management and optimization practices across Paid Search, Social & Programmatic ecosystems.
- Experience in managing external agencies is preferred but not required.
- Organized with the ability to self-manage through project managing skills in making tight deadlines across teams
- Enjoys and supports working with a team while being highly energetic and flexible in adhering to shifting deadlines
- Bachelor’s degree in Business Administration or Commerce with marketing profile is preferred.

We have a friendly, supportive team with a coaching and mentoring environment. There are real opportunities for future development and progression - this really could be a move towards the exciting opportunity to drive strategy and build a career in digital management.

**What you need to know**

Nestlé is an equal opportunity employer committed to diversity and inclusion. If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

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