Manager, Conversion Rate Optimization

3 months ago

Toronto, Canada Questrade Financial Group Full time

Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.
We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.
This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, there are flexible working arrangements so you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at Questrade.
What’s in it for you as an employee of QFG?
- Health & wellbeing resources and programs
- Paid vacation, personal, and sick days for work-life balance
- Competitive compensation and benefits packages
- Hybrid and flexible work arrangements
- Career growth and development opportunities
- Opportunities to contribute to community causes
- Work with diverse team members in an inclusive and collaborative environment

We’re looking for our next Manager, Conversion Rate Optimization. Could It Be You?
Working closely with the marketing, design, product and development teams, this role will be responsible for the implementation of testing strategies that drive business growth and improve user experience.
What’s it like working as a Manager, Conversion Rate Optimization at Questrade?
As the Manager of the CRO function, you will establish the experimentation framework, processes and operations & governance model to ensure continuous growth and maturity of the CRO practice, to build a best-in-class center of excellence for experimentation and optimization in the organization.
You will have a strong understanding of A/B testing on websites, content optimization and data & performance analysis to identify testing strategies, define measurement methodologies and prioritize ongoing experimentation opportunities.
Need more details? Keep reading
- Establish and lead the Conversion Rate Optimization (CRO) & experimentation practice, strategy and roadmap
- Ensure continuous growth & maturity of the CRO practice to build a best-in-class center of excellence for experimentation and optimization
- Establish and ensure governance & adoption of federated experimentation framework, operations model and processes
- Drive web performance for conversion, acquisition and improved customer experience through continuous experimentation across Journeys
- Establish experimentation framework to score, prioritize, recommend and gain alignment from key stakeholders on testing opportunities to achieve Journey and Mission objectives and key results
- Plan and design prioritized testing strategies including:

- stating hypothesis,
- identifying experiment goals/KPIs,
- identifying data requirements,
- defining segmentation and targeting criteria,
- defining test type, scope and complexity,
- confirming measurement methodology/plan
- Oversight and validation of test implementation, including audience validation, test configuration, tracking and measurement for successful launch
- Oversight of experiment analysis and sharing results, insights and learnings to inform business decisions
- Oversight of building a repository of learnings as the center of excellence to share across the organization
- Champion an experimentation culture across the organization to embrace continuous optimization to drive acquisition and business outcomes
- Responsible for team management, development and resource planning for CRO practice
- Identify resource/skills requirements, team capacity and risks to deliver on implementation strategies and scope
- Collaborate with cross-functional teams to intake, identify and prioritize testing opportunities to improve conversion performance
- Effectively manage relationships across internal and external teams / partners and vendors

So are YOU our next Manager, Conversion Rate Optimization? You are, if you have
- 10+ years of experience in digital and performance marketing with people management responsibilities
- Proven experience in developing strategy, recommendations and driving outcomes to improve conversion performance, increase engagement and enhance user experience on websites
- Proven experience establishing governance frameworks, processes and scaling operations for website experimentation
- Demonstrable success in launching A/B tests and optimizations with ability to get alignment and support across senior leaders, cross-functional teams and stakeholders
- Strong analytical capability to interpret data and turn them into actionable recommendations
- Ability to organize, frame and articulate experimentation results and recommendations in a simple and effective manner to senior leaders and stakeholders
- Understand

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