Product Manager, Digital Optimization

2 weeks ago

Toronto, Canada Air Canada Full time

**Description**

**Being part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.**

At Air Canada, we are passionate about building great digital customer experiences that help our customers travel the world. As we continue to grow the company into a global champion, digital is playing a leading role in all aspects of our customer's journey. As a part of that growth, we are not only investing in what we build and how we build it, but the culture we are building around it as well.

**Responsibilities**
- Develop and leads testing strategy for loyalty digital platform with a focus on improving customer engagement, conversion rates, and overall user experience.
- In partnership with analytics team define and track key performance indicators (KPIs) to measure the success of optimization efforts and make data-driven decisions.
- Develop measurement strategy for the different flows and products to be able to conduct high-value analysis and identify areas within customer journey/funnel that can be tested.
- Identifies areas of opportunity (design, content, ui/ux), prioritizes tasks, and works with the product owners, development team, and designers to develop, deploy and iterate tests for continuous improvement of the customer experience and business results.
- Executes on testing plan partnering closely with product owners (internal and external), IT, analytics, legal, and other marketing stakeholders to remove bottlenecks, ensure feasibility of tests and improve key KPIs.
- Communicate regularly with cross-functional stakeholders to keep them informed of testing roadmap, outcomes and obtain feedback on optimization efforts to ensure alignment on product vision and strategy.
- In collaboration with technology and analytics counterparts participates in analytics, testing and personalization technology vendor reviews, recommendation, and implementation as needed.
- Stay up to date with industry trends and best practices in digital optimization, and continuously seek out new and innovative solutions to optimize digital products.
- Manages and mentors a team as required.

**Qualifications**
- 5+ years of experience in product management with focus on testing and optimization activities.
- Strong understanding of Loyalty programs and industry trends
- Strong verbal and written communication skills, with the ability to present analysis/insights to senior management.
- Adobe Analytics, Analysis and visualization capabilities
- Direct experience implementing and using analytics, testing and personalization platforms (e.g., Adobe Analytics, Google Analytics, Adobe Audience Manager, Adobe Target, Optimizely, etc.) to set up experiment design, A/B testing, MVT, and personalization. Other targeting/testing technologies a plus.
- Statistic and measurement skills including hypothesis testing, time-series forecasting, regression analysis, and NLP.
- Ability to visualize and present data within Adobe Analytics (Workspace), Microsoft Office (Excel, Power BI, PowerPoint)
- Plus, to be proficient in project management methodologies and tools e.g. JIRA
- BA/BS in Business, Marketing, or Statistics, or equivalent experience

**Conditions of Employment**:
**Linguistic Requirements**

**Diversity and Inclusion**

Air Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees' unique contributions to our company's success.

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