Digital Marketing Specialist

3 weeks ago

Abbotsford, Canada Musora Media Full time

DescriptionHey I'm Dylan, Marketing Director for our Drumeo Brand at Musora.

We're an online music education company with the mission to create a world where everyone can play the songs they love

I'm looking for a Digital Marketing Specialist to take Drumeo to the next level.

You'll make an immediate impact if you have:

- Marketing chops.
- A Growth Mindset.
- Excellent copy that converts.
- Enthusiasm for music, better yet,** drummers**.

You'll work closely with the Marketing Director to facilitate growth of the Drumeo brand - both in revenue and awareness. If you're successful in getting this role, you will be key in maintaining a healthy long-term marketing funnel while capitalizing on spontaneous marketing opportunities.

Key ResponsibilitiesYou will be integral in supporting the Marketing Director with:

- ** Lead Generation**. You're on the front lines of communicating with our audiences and ensuring we're building a healthy marketing funnel of engaged drummers.
- ** Copywriting**. You'll be expected to write professional and engaging copy that drummers of all backgrounds can relate to.
- **Advertising**. You'll be responsible for writing ads that drive people to our free & paid resources. This means you'll get to know our audience better than anyone and take helping them seriously.
- ** Asset Creation**. Execution is key - you'll be coordinating video & photo shoots, hunting down testimonials, and doing whatever it takes to create attention-grabbing advertising assets.
- ** Miscellaneous projects.** Some of the most successful campaigns don't fit under a single marketing branch. You'll need to be flexible in identifying & tackling new opportunities as they arise.
- ** Artist Relations**: Ensure you speak on behalf of Musora while interacting with artists, and maintaining a positive and professional environment.

Key Qualifications We want to harness your strengths while supporting your development - but we're looking for somebody who is exceptional in a few areas:

- ** Excellent Copywriter.** Recognize the difference between personality-driven messaging that tells a story, inspires students, and invites them into action vs bland copy that feels corporate, pitchy, and off-putting.
- ** Marketer. **You understand what a marketing funnel is and you have a passion for marketing.
- ** Organization**. Drumeo has a growing team. That means you'll need to stay on top of multiple schedules, studio bookings and more to ensure we're hitting marketing deadlines.
- ** Detail Oriented**. Millions of people see the words we write and the videos we release. You need to catch spelling errors, identify schedule conflicts, and have deep empathy for our audiences.
- ** Education**. Ideally, you'll have a minimum of two years and preferably a 4-year degree in a business-related university program.
- **Drummer OR Drum Enthusiast**. You love drumming - and preferably have experience playing the drums. (I.E. You know what a _paradiddle_ is.)
- Ability to exhibit the Company's Core Values: Empathy, Passion, and Grit, as defined on our company website.

What we offer you
- ** Career Growth. **We care about your career growth We're always open to learning what you need to be successful and will do our best to work with you to make that possible
- **Learning and Development**. We encourage our employees to learn and develop their unique talents and strengths and offer Gallup-Clifton Strengths coaching and workshops.
- ** Benefits**. Physical & mental health benefits, prescriptions, dental, and vision benefits - we care about our employees and want to ensure YOU have the benefits you need to stay healthy and well.
- ** Paid time off**. We understand and value the importance of rest and recovery, including time away from work (Plus, you'll get your birthday off.)
- ** On-site gym**. We have a miniature “iron paradise” you're welcome (encouraged, even) to use at your leisure.
- **Onsite SNACKS.** Including an assortment of drinks (alcoholic and nonalcoholic), Cliff bars, fruit, and a delicious assortment of cheeses.

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