Digital Marketing Specialist
3 weeks ago
**Key Responsibilities**:
The following are the main responsibilities of the Digital Marketing Specialist:
- Develop marketing strategies, campaigns and content calendar for social media channels.
- Maintain consistency of BARR brand/Sub brands across multiple mediums.
- Plan, execute and manage all facets of social media.
- Engage with customers on digital marketing channels and forward customer inquiries to sales.
- Create new and update existing product documentation for print and web.
- Create new design while maintaining brand integrity.
- Photograph and edit photos of products for print and web use.
- Story Board, film and edit videos to promote products and services needed.
- Conceptualize ad campaigns for key target audiences and create press ready files for submission to advertisers.
- Communicate and work with management/sales team members to create sales tools and marketing initiatives.
- Communicate and work directly with SEO/SEM external teams. Reporting metrics/results to leadership team with recommendations for optimization.
- Manage, maintain, and develop all related copies and content. Optimizing for search engine result pages.
- Regular website updates, images, descriptions, including e-commerce updates fulfillment.
- Monitor and administer analytic dashboards, report out key findings and utilize insights to drive future marketing initiatives.
- Establish and maintain marketing budgets.
- From time-to-time other duties as assigned.
**Education, Experiences, and Competencies**:
- Diploma or Degree in Marketing or Graphic Design or an equivalent working experience relating to web development/design, graphic design/marketing in an in-house environment.
- Extensive experience in Graphic Design using industry-standard tools such as: Adobe Creative Suite (Illustrator, Photoshop, InDesign and Premiere).
- Basic to intermediate web development skills: HTML, CSS and JavaScript.
- Experience with analytical tools such as Google Analytics.
- Working knowledge of Search Engine Optimization and Search Engine Marketing for collaborating with external teams.
- Knowledge of Website Content Management Systems (Shopify).
- Understanding and experience in using advanced web/social media advertising techniques such as remarketing and cross-platform targeting.
This role will appeal to an early to mid-career marketing professional that is excited to be the main point of contact for all marketing and e-commerce for the business. The role would best suit an Independently minded digital marketer, that values autonomy and prefers not to be micromanaged. This is a real opportunity to make the role your own, utilize your skills while helping to grow a local business.
**Job Types**: Full-time, Permanent
Schedule:
- Monday to Friday
Work Location: One location
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