Abm Manager, Global

6 months ago

Toronto, Canada Careers at Intelex Technologies Full time

**Position Overview**:
The Global ABM Manager is responsible for developing, implementing, and managing account-based marketing strategies on a global scale. This role involves collaborating with cross-functional teams to identify and target both net new and existing high-value accounts, create personalized marketing campaigns, and measure the impact on acquisition, revenue, and business growth.

**Responsibilities and Deliverables**:
**1. Account-Based Marketing Strategy**:

- Develop comprehensive account-based marketing strategies aligned with Intelex's overall business objectives.
- Identify key accounts for expansion opportunities and net new business acquisition.
- Leverage intent data to identify accounts showing active buying signals and tailor marketing efforts accordingly.
- Collaborate with sales, customer success, and product teams to align marketing efforts with account goals and objectives.

**2. Customer Expansion Initiatives**:

- Create targeted marketing campaigns and initiatives aimed at driving upsell and cross-sell opportunities within existing customer accounts. Use intent data to prioritize accounts displaying interest in additional products or services, facilitating targeted outreach for upsell and cross-sell opportunities.
- Develop personalized content and messaging to engage with key customers and decision-makers within target accounts, including customer advocacy and customer success stories.

**3. **Net New Business Acquisition**:

- Leverage intent data to identify and prioritize accounts in the market for EHSQ management software, enabling more effective targeting of net new business prospects.
- Develop and implement integrated marketing campaigns targeting accounts displaying relevant buying signals, using intent-based advertising and content syndication strategies.
- Collaborate with the Digital Marketing team to incorporate intent data into lead scoring and qualification processes, ensuring a focus on high-value prospects with active purchase intent.

**4. Performance Measurement and Optimization**:

- Define key performance indicators (KPIs) to measure the effectiveness of account-based marketing initiatives.
- Monitor campaign performance, analyze results, and iterate on strategies to optimize ROI and achieve business objectives.
- Provide regular reporting and insights to collaborators, including senior management, on the impact of account-based marketing efforts.

**Organizational alignment**:

- This role reports directly into the VP, Demand Gen and Field Marketing

**Qualifications**:
**SKILLS & WORK TRAITS**
- Bachelor's degree in marketing, business, or a related field or experience.
- 5+ years of proven experience in account-based marketing, customer expansion, or related roles, preferably in the software-as-a-service (SaaS) industry.
- Demonstrated experience using intent data and account-based marketing tactics to drive customer expansion and net new business acquisition.
- Strong leadership and team management skills.
- Excellent communication, presentation, and interpersonal skills, as well as the ability to lead and influence.
- Proficiency in marketing software and analytics tools, with a data-driven approach to campaign creation and optimization.
- Ability to adapt to changing market conditions and prioritize multiple projects.

**Fortive9**:

- **Customer Obsessed**: Regularly goes to gemba to understand customer needs and experience and creates marketing campaigns to meet those needs.
- **Lead with FBS**:Ensure regular conducing and sharing of Voice of Customer to help inform and tailor campaigns for maximum impact.

**Technical Competencies**:
**REQUIRED**:

- Several years of experience in ABM, preferably in a B2B or technology-related industry
- Strong project management and organizational skills
- Proficiency in marketing automation platforms and customer relationship management (CRM) software
- Ability to work with marketing analytics tools to track performance, analyze data, and generate insights
- Familiarity with data visualization tools to create meaningful reports and dashboards

**Education**:

- Bachelor's degree in marketing, business, or a related field or experience

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