Digital Platform Strategist

3 months ago

Montréal QC, Canada Cirque du Soleil Full time

**Digital Platform Strategist (AdOps), Sales and Marketing**

Sales, Marketing and Communications
- Permanent position**We were born from an eclectic troop of performers. Come live the experience of being yourself every day to create the extraordinary.**

***

**OUR MISSION**

At Cirque du Soleil Group, we cultivate the power of creativity and use the infinite potential within our group to deliver the best entertainment possible.

Cirque du Soleil Group is the world leader in the creation, production and distribution of live entertainment, producing more than 9,000 performances each year. We use our unique experience to create live entertainment that defies gravity and exceeds expectations. Our productions captivate people beyond borders and touch the hearts and minds of our fans in more than 65 countries and 450 cities around the world.

By producing original content like Cirque du Soleil, The Illusionists and the Blue Man Group, and by forging creative partnerships with the most iconic brands, such as Disney, Universal and Nickelodeon, we empower the world's boldest and most innovative artists and most beloved brands to reinvent the future of live entertainment. Together, we break rules, challenge conventions and create moments and we're proud of it

**YOUR MISSION**

As Digital Platform Strategist (AdOps), Sales and Marketing, you will be responsible for increasing the impact of digital marketing and generating revenue based on digital activities across Cirque du Soleil Group, including the Touring Shows Division (TSD), Fixed Shows Division (FSD), Blue Man Group and MGM. Reporting directly to the President and COO, you will be responsible for driving growth by creating a more sophisticated and centralized digital ecosystem that will serve all business units. In this role, you will lead the digital media, online digital experience, data and analytics teams for the digital and online businesses, while collaborating with cross-functional teams within the brand, Sales and Marketing divisions. Approximately two direct reports will report to you, and your team will consist of approximately 25 associates.

**The Digital Platform Strategist (AdOps), Sales and Marketing will**:

- Implement and manage digital advertising campaigns on display, mobile, social media and video.
- Monitor ad performance metrics and resolve delivery issues.
- Coordinate with creative teams to ensure that advertising creative teams meet specifications and deadlines.
- Optimize campaigns based on performance data, adjusting targeting, budgets and creatives as needed.
- Prepare and present performance reports to stakeholders, providing recommendations.
- Keep abreast of industry trends and practices in digital advertising.
- A minimum of 2 to 3 years' experience in a similar role
- Proven experience in digital campaign development, across platforms (Meta, CM360, etc).
- Demonstrated ability to develop and deploy digital approaches that have a strong impact on campaign performance.
- An ability to build strong internal relationships for enhanced collaboration and engage others through strong interpersonal, communication and presentation skills;
- An entrepreneurial spirit and sense of initiative, an ability to successfully explore uncharted territory and a drive to achieve results;

- Bachelor's degree in a related field or equivalent work experience. - An ability to build strong internal relationships for enhanced collaboration and engage others through strong interpersonal, communication and presentation skills;
- An entrepreneurial spirit and sense of initiative, an ability to successfully explore uncharted territory and a drive to achieve results;
- A Bachelor's degree in a related field or equivalent work experience.

**To keep pace with the creation, production and distribution of our products, our employer proposal is unique.
**HERE IS AN OVERVIEW**
- An inclusive hybrid work mode based on team experience and flexible working hours
- A culture focused on the development of fair practices and unifying events
- Professional growth focused on high quality projects to propel your career
- A group insurance program and other benefits that we will be happy to present to you
- Personalized support adapted to your professional ambitions: training program, regular check-ins, inter-team contribution.
- Cirque du Soleil Entertainment Group is committed to creating and maintaining an accessible and inclusive workplace. Proud ambassador of equality in employment, Cirque du Soleil Entertainment Group is committed to eliminating discrimination based on age, skin color, origins, religion, sex, gender, sexual orientation and any other characteristic. Neutral and inclusive writing is now preferred for all new job postings._

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