Brand Manager

5 months ago

Vancouver, Canada Innivec Full time

Innivec a network of educational institutions in Canada dedicated to delivering excellence in higher education for global learners. We pride ourselves as a leading education provider in the industry, providing students with quality education and preparing them for their careers.

The Brand Manager will be responsible for developing and implementing brand strategies, marketing plans, and product innovations to drive growth and increase market share. This role requires a strategic thinker with a deep understanding of branding, market trends, and consumer behavior. The Brand Manager will work closely with cross-functional teams to ensure brand consistency and deliver impactful marketing campaigns.

**Key Responsibilities**:
**Brand Strategy Development**:

- Develop and execute comprehensive brand strategies to enhance brand equity and achieve business objectives.
- Conduct market research and analyze consumer insights to identify opportunities for brand growth.
- Define and articulate the brand’s vision, mission, and positioning.

**Marketing Planning and Execution**:

- Create and manage annual marketing plans, including budget allocation and performance tracking.
- Develop and implement integrated marketing campaigns across various channels (digital, social, traditional media).
- Collaborate with creative teams to produce compelling and consistent brand messaging and content.

**Product Innovation and Management**:

- Lead product development initiatives, from concept to launch, ensuring alignment with brand strategy.
- Monitor product performance and market trends, making data-driven recommendations for product improvements or new product introductions.
- Manage product lifecycle and portfolio to optimize profitability and market presence.

**Cross-Functional Collaboration**:

- Work closely with sales, product development, and other departments to ensure brand alignment and successful execution of marketing initiatives.
- Foster strong relationships with external partners, including agencies, vendors, and key stakeholders.
- Provide guidance and mentorship to junior team members, fostering a collaborative and high-performance culture.

**Performance Analysis and Reporting**:

- Track and analyze brand performance metrics, marketing campaign effectiveness, and ROI.
- Prepare and present regular reports to senior management, providing insights and recommendations for continuous improvement.
- Stay updated on industry trends, competitive activities, and emerging technologies to inform strategic decisions.

**Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
- 7+ years of experience in brand management or marketing roles, with a proven track record of successful brand building and marketing campaign execution.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication and presentation skills.
- Creative thinker with a strong eye for detail and design.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
- Proficiency in marketing tools and software, including digital marketing platforms and analytics tools.

Pay: $60,000.00-$65,000.00 per year

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Marketing: 7 years (required)

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