Marketing Coordinator

1 week ago

Puslinch, Canada Bryan's Auction Services Ltd Full time

**Who We Are**

Headquartered in Puslinch, Ontario, with a second location in Trenton; Bryan’s Auction Services Ltd. is the home of great deals We're a safe and reliable marketplace that connects a nation of buyers and sellers to deliver a winning experience. Dating back to our first auction in 1972, Bryan’s has evolved from small in-person auctions to a trusted online platform that makes buying and selling effortless and efficient. By offering a seamless end-to-end transparent process, Bryan’s has grown into a well-recognized and respected business in the industry with a steady history of growth and profitability providing winning experiences for everyone.

But beyond what it says on our website, like our founder Bryan Lillycrop and his son Ken, we are passionate not only about helping clients manage the asset transition process and buyers find great deals, but about creating a collaborative and diverse working environment that supports the personal and professional growth of each of our team members.

**The Opportunity**

**The Ins and Outs of the Job**

Reporting directly to the Director of Marketing and Business Development, the Marketing Coordinator is directly responsible for:

- Understanding the strategic goals for the Marketing Department
- Regularly reviewing and identify existing, changing, and emerging customer behaviours and discussing key changes with the Director to ensure that the target audience data remains up to date.
- Assisting the Director with the collection and analysis of data in order to ensure that necessary Key Performance Indicators are achieved and financial resources are being used appropriately, identifying weak areas, and making suggestions for improvement.
- Maintaining up-to-date monthly, quarterly, and yearly content and event calendars
- Working with third party marketing firms, newspapers, trade publications, magazines, radio stations, and others to ensure content is launched as planned.
- Maintaining updated Branding Guidelines including approved logos, slogans, fonts, graphics, RGB colour profiles, etc.
- Ensuring that all content and collateral is created within the approved branding guidelines and is reflective of the Company’s mission, values, elevator pitch, and brand promise.
- Using Canva and other graphic design software to create and edit graphics, images, etc.
- Identifying appropriate sources of print, radio, and out-of-home advertising and working with vendors to create appropriate content that includes a well-defined call to action.
- Researching and selecting vendors, and where possible making bulk media purchases that align with content and event calendars.
- Writing and posting blogs which speak to the Company’s target audience and include a call to action.
- Working with third party companies to ensure the website meets current AODA guidelines.
- Determining appropriate sources of physical collateral including business cards, sell-sheets, brochures, Account Manager profiles, event displays, giveaways products, and other items.
- Working with the Director to determine need for branded clothing, including employee uniforms, prize sponsorships, giveaways, trade shows, and other events.
- Leading the customer/consignor satisfaction survey process.
- Other duties as assigned by the Director or another member of the Senior Management Team in consultation with the Director.
- The above is not a complete and all-encompassing list of expected tasks and responsibilities, a full job description will be provided along with an Offer of Employment

**Who You Are**

Often described as a “do-er”, you are a hands-on marketing professional who is:

- Comfortable with a hybrid working arrangement and thrives both in a team environment and when working independently.
- Extremely detail-oriented and understands that the little things often leave the biggest impression with customers.
- Excels in a fast-paced environment where no two days look exactly the same - we run multiple auctions each month with tight timelines.
- Highly organized and able to prioritize in order to manage your time and resources effectively to accomplish projects and day-to-day tasks.

Your education and career path are likely to have culminated in:

- Completion of post-secondary education in marketing, advertising, business administration, or a similar field of study.
- 3-5 years’ experience in a busy and hands-on multi-faceted marketing role.
- Expert knowledge of Canva, MailChimp, and HubSpot.
- Excellent working knowledge of the Microsoft Office Suite, including PowerPoint
- Experience researching, selecting, and managing third party advertising/marketing vendors
- Solid customer service skills as well as verbal and written communication abilities
- Truly impeccable attention to detail
- While not necessary, experience in the following would be a significant asset: Auction Industry work and/or co-operative education experience
- Experience with building websites and using associ

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