Paid Media Specialist

2 days ago

Toronto, Canada Tipalti Full time

Tipalti is seeking a seasoned Paid Media Specialist to join our global Digital Marketing team. This role will play a key part in driving B2B demand generation, enhancing nurture programs, and advancing Account-Based Marketing (ABM) initiatives across paid social platforms, primarily META and LinkedIn but could include emerging platforms as well. You will develop, execute, and optimize strategic paid social campaigns aligned with our business goals, utilizing an inbound marketing approach to deliver meaningful engagement and ROI.

**Why join Tipalti?**

Tipalti is one of the world’s fastest-growing fintech companies. We free finance professionals to lead by modernizing the entire payables operation. We are a well-funded, late-stage start-up backed by high-profile investors. Our 2021 Series F funding round raised $270 million, valuing us at over $8.3 billion. With total funding of just over $550 million, and with more than 4000 global customers, Tipalti is one of the most valuable private fintech companies in the world.

At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti offers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together.

Founded in Israel in 2010, Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv, Plano, Toronto, Vancouver, London, Amsterdam and Tbilisi.

**In this role, you will be responsible for**:

- Develop and implement robust paid social media strategies across META, LinkedIn, and other B2B social platforms to drive lead generation, nurture engagement, and support ABM efforts.
- Collaborate closely with cross-functional teams, including Content, Demand Generation, and product marketing, to align campaigns with messaging, business goals, and lifecycle assets across the buyer's journey.
- Identify and refine audience segments, implementing targeting strategies to improve reach and engagement within paid social channels.
- Continuously monitor, optimize, and adjust campaigns based on KPIs, with a focus on metrics such as CPL, CPA, and ROAS.
- Conduct A/B testing on creative, messaging, and targeting to enhance campaign performance and conversion rates.
- Analyze and report on campaign performance, drawing data-driven insights to inform ongoing strategy and optimizations.
- Manage paid social media budgets, focusing on maximizing ROI and achieving efficient spending through optimal bidding strategies.
- Partner with designers and copywriters to develop conversion-focused, engaging ad creatives.
- Stay current with industry trends, platform changes, and emerging B2B paid social channels to implement best practices.
- Share insights and knowledge of platform updates and optimization techniques across internal teams to promote continuous improvement.

**About you**
- 3+ years in B2B paid social media management, focusing on platforms such as META and LinkedIn. Experience with Reddit, X and YouTube is a plus.
- Proficiency with paid media tools and ad managers (e.g., Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics). Experience with Canva or Adobe Creative Suite, Marketo or HubSpot is a plus.
- Strong understanding of multi-stage buyer journeys and lifecycle asset alignment, particularly in an inbound marketing context.
- Ability to interpret data and make data-driven decisions to optimize performance and achieve campaign goals.
- Skilled in managing multiple campaigns, budgets, and priorities with strong attention to detail.
- Excellent written and verbal communication skills for collaboration and reporting to stakeholders.
- Experience with WordPress and relevant certifications (LinkedIn Ads, Facebook Blueprint, etc.).

If you’re a strategic and results-oriented marketer passionate about scaling global paid social media efforts, Tipalti offers an exciting opportunity to drive impactful campaigns. Join us to innovate within the Digital Marketing space, shaping how we engage with our target audiences across multiple stages of the buyer’s journey.

**Interested in learning more about us?**

Tipalti is the only company handling both global partner payments and accounts payable workflows for high-velocity companies across the entire financial operations cycle: onboarding and managing global suppliers, instituting procurement controls, streamlining invoice processing and approvals, executing payments around the world, and reconciling payables data across a multi-subsidiary finance organization. Tipalti enables companies to scale quickly by making payables strategic with operational, compliance, and financial controls. Through Tipalti, our clients can efficiently and securely pay tho

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