Paid Media Manager

3 months ago

Toronto, Canada DECIEM Full time

**WHAT ON EARTH IS DECIEM?**

Known as “The Abnormal Beauty Company”, DECIEM is the parent company of The Ordinary, NIOD, and other beauty brands & is an industry disruptor with a science first approach to innovation. DECIEM was Co-Founded in 2013 by the late Brandon Truaxe, a visionary who set out to change the beauty industry through authenticity and transparency. He developed DECIEM to be a happy family (of people and beauty brands), rooted in kindness, creativity, diversity, and respect, alongside Co-Founder and CEO, Nicola Kilner.

We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us

**WHAT WE’RE LOOKING FOR**

We’re looking for a** Paid **Media Manager** who will be the primary contact for DECIEM’s global media agency and our internal team. You will work on media plan proposals, contribute to our global paid media strategy, contribute to the data & audience strategy, work on paid media content briefing and more

This is a hybrid role based out of our **Toronto **office.

**WHAT YOU’D BE DOING IN THIS ROLE**
- Agency Management: Ensure ad planning, set-up, and operations align with DECIEM’s media requirements and KPIs from campaign inception to launch.
- Media Plan Proposals: Lead and advocate for media plan proposals with internal cross-functional teams.
- Performance Ownership: Partnering with the agency, report on paid media performance and providing ongoing actionable insights into campaign performance to relevant stakeholders.
- Strategy Contribution: Contribute to the overall media strategy development.
- Pacing & Optimization: With the agency, manage the monthly pacing and optimization of paid media campaigns to meet business objectives.
- Budget Tracking & Management: Monitor and track media budgets, process financial transactions, create PR/POs.
- Trafficking & Previewing: Traffic ad assets and ensure they are good to run according to brand guidelines and creative best practices.
- Maintain relationships with partners: To assist in troubleshooting any issues pertaining to ads.
- Creative Excellence: Identify opportunities, work closely with creative teams to ensure best-in-class output of platform-specific creative ad content to drive campaign goals.
- Paid Influencer: Work with the Comms team to identify high-performing influencer assets to boost/amplify.
- Data & Audience Strategy: Work closely with the CRM team and Data & Analytics to leverage DECIEM’s first-party data for audience strategy development with the agency.

**SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE**
- A deep global understanding of digital marketing tactics across paid social, paid search, display and programmatic
- Experience managing a global paid media agency, large media large budgets and campaigns across multiple digital advertising channels including paid search, paid social, display, retargeting, video, etc.
- Strong understanding of first-party data and its role in digital marketing
- Deep strategic expertise on multiple advertising platforms (e.g., Google, Meta, TikTok, Snap, Pinterest, Reddit, etc.)
- Demonstrate a strong understanding of how owned, earned, and paid media function together

**WHAT YOU’LL BE GAINING BY JOINING OUR TEAM**

There’s a lot of good stuff that comes along with being a DECIEM team member. Here’s a few of our favourite perks and benefits, in no particular order
- Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
- 6 months of paid time off for new parents (inclusive of all genders).
- Work from anywhere 4 weeks per year.
- A hybrid work model (for applicable roles).
- Summer Friday’s - get off at 1pm all summer long (for applicable roles).
- A dog-friendly office (and lots of cute dogs to play with).
- Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
- Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning.
- A generous discount on DECIEM products for you, your family, and your friends.

**BUILDING GROWTH TO POWER GOOD**

We are a People first company that lives by our core values to
- Do the right thing
- Create impact
- Respect small things
- ❤️ Care too much
- Be the future

These values continue to guide us in all that we do. Along the way, we’ve been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global. We’re still blushing

**SUSTAINABILITY AND SOCIAL IMPACT**

DECIEM’s objective is to build growth and do good things while prioritizing people, animals, and the Earth.

Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product life

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