Paid Social Specialist

7 months ago

Toronto, Canada Questrade Financial Group Full time

Questrade Financial Group (QFG) of Companies is committed to helping our customers become much more financially successful and secure.

We are everything a traditional financial institution is not. At QFG, you will be constantly moving forward, bringing the future of fintech into existence. You will be a part of a collaborative team that cares deeply about our mission and each other. Your team members will help you conquer challenges, push boundaries and discover what you are truly capable of.

This is a place where you can explore, discover and learn with continuous growth. As a diverse and inclusive place to work, there are flexible working arrangements so you can unleash your creativity and curiosity with no limits. If you share the same sense of infinite possibility, come shape your future at Questrade.

What’s in it for you as an employee of QFG?
- Health & wellbeing resources and programs
- Paid vacation, personal, and sick days for work-life balance
- Competitive compensation and benefits packages
- Hybrid and flexible work arrangements
- Career growth and development opportunities
- Opportunities to contribute to community causes
- Work with diverse team members in an inclusive and collaborative environment

What’s it like working as a Paid Social Specialist at Questrade?
The Paid Social Specialist is an important member of the Integrated Media team, responsible for activating campaigns across paid social channels against meaningful insights with the goal of driving measurable results.

Responsibilities will include supporting the full funnel channel strategy, activating go-to-market tactical plans, monitoring active campaigns, and deriving valuable reporting insights to ensure business objectives and KPI’s are being met.

Need more details? Keep reading

**In this role, responsibilities include but are not limited to**:
Strategy & Planning
- Assist the Senior Social Specialist in the development and organization of supportive data for paid social plans and recommendations
- Produce recurring detailed competitive analysis, monitor competitor trends within paid social; inclusive of creatives, formats, channels, etc.

Execution
- Responsible for building approved full funnel campaigns across various social channels; inclusive of ad trafficking, audience targeting, assigning budgets and creative builds
- Ensure all go-to-market documentation is tracked and updated throughout the campaign

Optimization & Reporting
- Compile data across all ads managers and share weekly reporting insights and optimizations
- Generate quarterly or end of campaign insights and learnings to improve future strategies
- Collaborate with external partners on strategic recommendations and ongoing campaign optimizations
- Be a paid social expert for execution and innovation and ensure knowledge and resource sharing across the marketing team

So are YOU our next Fraud Analyst ? You are if you
- Have 1-2 years of hands-on experience leading the execution of paid media campaigns with a proven track record of performance against KPIs
- Bachelor's degree; degree or concentration in advertising, marketing, business administration, and communications preferred
- Proficiency with Google Workspace and Microsoft Office, specifically a strong expertise in MS Excel/Google Sheets
- Have experience with Meta Ads Manager or any paid social ads managers
- Have fundamental understanding of media planning and buying
- Are passionate about working with current social media platforms & up to date on emerging platforms
- Strong quantitative skills, including analytical abilities
- Demonstrated critical thinking and problem solving abilities
- Detail oriented and organized
- Solid verbal and written communication skills; including robust relationship skills with the ability to participate and engage in meetings

Additional kudos if you
- Meta Digital Marketing and/or Media Buying Certifications, Pinterest Academy Certification, Reddit Ads Certifications, TikTok Business Learning Center
- Experience launching new brands, products, and/or ad accounts
- Experience and/or personal interest in the financial industry
- Understanding of pixel conversion events, app tracking, and Conversions API
- Experience with media tracking tools (ie. Campaign Manager, Google Analytics, etc.)
- Experience with visualization and reporting tools (ie. Data Studio, Google Sheets, Tableau, Excel)
- Experience with project management tools (ie. ClickUp)

Sounds like you? Click below to apply
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At Questrade Financial Group of Companies, with multiple office locations around the world, we are committed to fostering a diverse, inclusive and accessible work environment. This is an environment where individuals are treated with dignity and respect. Here, the unique skills and experience you bring will be valued. You will be supported and motivated, so that you can harness your unlimited potential. Our team reflects the diversity of the communities we serve and operate

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