Sponsorship Account Manager

7 months ago

Edmonton, Canada Explore Edmonton Corporation Full time

**About Us**:
We are Edmonton’s Destination Management and Marketing Organization (DMMO). We also manage two of Edmonton’s award-winning venues, the Edmonton Convention Centre and the Edmonton EXPO Centre. We help tell Edmonton’s story, elevate the Edmonton experience, and drive inbound visitation and economic impact in the visitor economy.

Working together in a one-team approach aligned by our core values, Explore Edmonton’s business units’ market and sell Edmonton as a year-round destination to visit, work, and play in while also developing products and experiences that have a uniquely Edmonton flavour. And by incorporating the management of the city’s two award-winning venues into Explore Edmonton, we are uniquely positioned to attract major events, meetings, and conventions to our city, generating greater economic impact. While Explore Edmonton’s mandate is focused on generating inbound visitation, what we do and how we do it also enhances and amplifies the quality of life for Edmontonians. The people who live here are our greatest ambassadors, so making it easier for them to love our city makes it easier for us to sell it.

About our Community Initiatives & Agriculture Group

The Community Initiatives and Agriculture team is the arm of Explore Edmonton Corporation that stewards legacy events like **K-Days, Farmfair International, and Canadian Finals Rodeo**. We are also a team of urban agriculture experts and enthusiasts that continue to make an impact with projects and programs geared to agriculture education, community partnerships, and sustainability.

About our Venue Management Group

Managed by Explore Edmonton Corporation, the** Edmonton Convention Centre** and **Edmonton EXPO Centre** both work toward a vision of being among North America’s top-performing venues and achieve that vision through a commitment to positive social, environmental, and economic impact. As two of Edmonton’s largest and busiest venues, the Edmonton Convention Centre and Edmonton EXPO Centre have a combined 672,000 square feet and welcome more than 1.8 million visitors every year.

**About the Position**:
The Community Initiative & Agriculture Team is looking for a **Sponsorship Account Manager** to join the team.

Reporting to the Senior Manager, Sponsorship and Partner Development, this position is responsible for fostering strong relationships with current and potential sponsors at various levels of investment. The Sponsorship Account Manager will be responsible for managing, developing, and guiding the execution of sponsorship programs with corporate clients. This role will have primary accountability to drive increased sponsorship revenue for signature events (Farmfair International, K Days, the Canadian Finals Rodeo) and leveraging opportunities for sponsorship at the Edmonton Convention Centre and Edmonton Expo Centre.

Additionally, this role is responsible for developing creative and compelling sales collateral, researching and prospecting potential sponsors and negotiating and stewarding relationships. The Account Manager, Sponsorship will be required to support the Fulfillment Coordinator, Sponsorship to ensure sponsorship expectations are exceeded from start to finish.
- Working closely with the Fulfillment Coordinator to ensure sponsorship agreements are understood and executed successfully.
- Brainstorming and developing new and exciting ways to provide sponsorship opportunities during signature events and at the venues.
- Generating and retaining incremental revenue with existing sponsors, and secure new sponsors.
- Building strong business relationships with current and prospective sponsors through continuous communication and engagement, always looking to elevate sponsor relations to increase revenue.
- Researching, identifying, and prioritizing prospective sponsors who align with Explore Edmonton’s vision.
- Building and maintaining a strong sales pipeline with the ability to successfully close opportunities.
- Collaborating with internal departments and committees to develop and maximize sponsor exposure and opportunity.
- Understanding the sellable assets and marketing resources and continuously bring forward unique and creative sellable opportunities.
- Advocating for sponsors throughout the term of partnership to ensure all contractual obligations are met and expectations are exceeded.
- Working collaboratively with the marketing team to design professional proposals and presentations for sales packages.
- Developing and presenting tailormade sponsorship packages that include pricing and customized benefits aligned to each prospective sponsors objective.
- Post-secondary education in a related field.
- 5-years sponsorship experience.
- 6-months experience supporting contractors or administrative staff.
- Ability to work nights, weekends and holidays as required.
- Extensive experience developing strong corporate contacts and relationships.
- Experience negotiating and writing cont

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