Digital Marketing Specialist

5 months ago

Saskatoon, Canada OBASA Suites Full time

We are seeking an experienced Digital Marketing Specialist to join our expanding Marketing team.
This role is located at our headquarters in Saskatoon, Saskatchewan, Canada.
We offer competitive pay, superb benefits, corporate support, company perks, a fantastic culture defined by our growth, honest & able management, a sustainability plan, and most importantly the diversity our people.
The OBASA Group Marketing Team supports all business units in the portfolio with a keen focus on MyKey Global Accommodations, OBASA Suites, and our Silver Springs real estate development.
The OBASA Group maintains a portfolio of companies with interests in the real estate development, hospitality, and related technologies. It is a privately held organization that was built from the ground up, starting with commercial and residential properties across North America. Through OBASA Capital, our portfolio continues to grow, identifying strategic acquisitions of existing operating companies with a growth history, honest and able management, and a sustainability plan.

Reporting to the Director of Marketing, you will become an integral member of our growing marketing team, supporting several key stakeholders. You will join a privately held tech company whose vendor management platform serves the short-term accommodation and hospitality markets. It is on a rapid trajectory with virtually unlimited growth potential - we are scaling up. The market potential is massive, and we need you to help us capture more of it.

**The Digital Marketing Specialist will**:

- Utilize business intelligence and data analysis tools to target key demographics and conduct thorough competitor analysis with a focus to increase engagement and drive conversion
- Conduct keyword research, develop strategies and execute them with precision and purpose to refine our digital marketing efforts to improve SEO, SEM, and search rank
- Work with product managers, business analysts, content creators, and our development team to deploy optimized landing pages
- Creating and deploying tags and pixels to our sites for tracking, re-targeting & re-marketing
- Uncover back linking opportunities
- Follow emerging trends and best practices then adapt activities and strategies appropriately
- Manage ad campaigns including bid strategy, PPC, landing page optimization, creative ad copy, and iterative A/B testing of campaigns & optimizing for higher conversions across all channels
- Creation, execution, and management of highly effective paid search, display, video, and social campaigns
- Media placement adhering to defined budgets
- Analyzing campaign performance along with optimization recommendations and provide a regular cadence of reporting metrics, KPIs and ROI across all channels

**Qualifications**:

- 2+ years experience in high-performance digital marketing (PPC, AdWords, Display, YouTube & SEM)
- 2+ years experience writing/developing conversion-focused content
- 2+ years applied practical experience with Google Analytics, SEO, and SEM with the capability to interpret data to understand trends and improve performance
- Must have proven track record of running effective digital ads and marketing campaigns
- Must have expert level understanding of ranking factors, Google search best practices, and policies
- Jedi mastery with tools such as SEMrush and experience with SEM campaign management
- Fluent in English with excellent communication and interpersonal skills, BONUS points if you also speak French, Spanish, or BOTH
- Ability to work collaboratively in a team environment
- Highly motivated and self-directed, strong work ethic and positive attitude

**i) Attach 1-page cover letter with the following**:
1. Who you are?
2. Where you are?
3. What is your desired annual salary?
4. When you are available to start?
5. Why should we hire you in 2 sentences or less + include 8 hash tags?
6. Links to your socials and examples of what you can do for us.
ii) Attach your resume

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