Digital Marketing Campaign Specialist

3 days ago


Saskatoon, Saskatchewan, Canada SIGA Full time

Join SIGA as a Digital Marketing Campaign Specialist and contribute to enhancing brand visibility and driving engagement for our seven casinos. This exciting opportunity involves planning, executing, and optimizing paid digital advertising campaigns using data-driven strategies to maximize performance.

About the Role

This challenging position is responsible for ensuring alignment with SIGA's marketing strategies by collaborating with other marketing functions. You will be working closely with the Manager of Digital Marketing to develop and execute digital advertising campaigns across various platforms.

The ideal candidate should have a strong background in marketing and/or digital advertising, with a minimum of 2 years of experience. Proficiency in Google Analytics and goal tracking is highly valued. Additionally, having certifications such as Google Ads Certification or Meta Certification can be beneficial in this role.

Responsibilities
  • Develop and execute digital advertising campaigns across multiple platforms.
  • Monitor and optimize campaign performance by analyzing metrics and adjusting strategies to maximize ad spend, improve click-through rates, and increase conversions.
  • Collaborate with marketing teams to ensure digital advertising campaigns align with SIGA-wide marketing initiatives and goals.
  • Research and implement new digital advertising tools and trends to stay competitive in the market.
  • Generate reports on key performance indicators and present findings to the marketing team for future strategy considerations.
Requirements

To succeed in this role, you must have:

  • A successful completion of a four-year bachelor's degree in Business Administration, Commerce, Marketing, Advertising, Communications, or a related field.
  • A minimum of 2 years of experience in marketing and/or digital advertising.
  • Proficiency in Google Analytics and goal tracking.
What We Offer

As a Digital Marketing Campaign Specialist at SIGA, you can expect a competitive salary of $60,000 - $80,000 per year, depending on your experience. In addition to a comprehensive benefits package, you will have opportunities for professional growth and development in a dynamic and fast-paced environment.

Work Environment

SIGA operates in a high sensory environment, which may include exposure to tobacco smoke, high noise levels, flashing and blinking lights, and a congested workplace. We adhere to all occupational health and safety regulations and make every effort to limit the adverse effects of these elements.



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