Digital Marketing Specialist
6 months ago
**Responsibilities & Expectations**:
- Planning and implementing the development, launch, and evolution of global websites to support B2B growth strategies
- Developing content and SEO strategies for global audiences
- Supporting clients in enhancing website development and content in B2C environments ranging from traditional retail brands, private label, and digital only sales, including on Amazon and Shopify
- Managing digital advertising campaigns from concept, through A/B testing, to reporting
- Reporting the ROI and learnings on digital marketing projects
- Managing vendors and partners to optimize ROI
- Other digital marketing duties as defined
**Desired Qualifications**:
- 5-10 years of website planning, development, and management experience,
- Demonstrated success in developing site content and SEO strategies to improve website performance
- Experience building and managing websites in Shopify and Word Press
- Google Ads, Analytics, Digital Marketing, and eCommerce certifications are an asset
- Experience with Sales Force or other CRMs is an asset
- Experience in international marketing is an asset
- Working knowledge of Adobe Design Suite is a bonus
- Proficient in Microsoft Office Programs
- Degree in marketing, communications, computer science or comparable experience will be considered
- A team player attitude
- Excellent communication skills
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