Ho - Digital Marketing Specialist
3 months ago
**DIGITAL MARKETING SPECIALIST**
**Want to work for one of Canada’s most trusted brands?**
**CAA Saskatchewan wants you**
**Responsibilities**:
- Utilize segmentation and personalization techniques to enhance campaign effectiveness.
- Conduct A/B testing and analyze performance metrics to optimize open rates, click-through rates, and overall ROI.
**Website Optimization**:
- Assist in improving website content and optimizing for search engines.
- Implement basic SEO strategies, including keyword research and on-page optimization.
- Manage website updates and support content audits to enhance user experience.
**Collaboration with Cross-Functional Teams**:
**Technical Proficiency Requirements**:
- Proven experience in HubSpot (or similar platforms) and familiarity with an open-source CMS like Drupal are required. Experience with Google Ads is an asset but not mandatory.
**User-Centric Design Principles**:
**Qualifications**:
- Post-secondary diploma or degree in Marketing, Communications, or a related field.
- Minimum of three years of experience in marketing or a similar role.
- Strong attention to detail and a commitment to producing high-quality work.
- Ability to easily assess and discuss changes to timelines based on company priorities.
- Excellent multitasking skills, as this role will involve working on materials for all CAA business lines.
- Strong communication, organizational, and project management skills.
**Job Type**: FT Permanent - 7.25 hrs/day, Monday - Friday Work Location: Saskatoon (Hybrid); and occasional travel to the head office in Regina for full team meetings
**Benefits**:
- Casual dress
- Company events
- Company pension
- Dental care
- Disability insurance
- Employee assistance program
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Store discount
- Tuition reimbursement
- Vision care
- Work from home
Ability to commute/relocate:
- Saskatoon, SK S7H 0W2: reliably commute or plan to relocate before starting work (required)
**Experience**:
- Digital marketing: 1 year (required)
**Language**:
- English (required)
Work Location: Hybrid remote in Saskatoon, SK S7H 0W2
Application deadline: 2024-10-31
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