Digital Marketer

2 months ago

Saskatoon, Canada Optimize Ventures Inc. Full time

**About Us**:
**Key Responsibilities**:

- **Strategy Development**: Develop comprehensive digital marketing strategies that align with the organization’s overall business objectives and target audience.
- **Performance Analysis**: Measure and report on the performance of all digital marketing campaigns, using a data-driven approach to assess against key performance indicators (KPIs) and return on investment (ROI).
- **Market Research & Trend Analysis**: Conduct market research and analyze industry trends to identify new opportunities for growth and optimize existing campaigns.
- **Content Collaboration**: Collaborate with cross-functional teams, including creative, content, and web development, to produce engaging and cohesive content that enhances the user experience and supports campaign goals.
- **SEO & SEM Optimization**: Optimize website and content for search engines to improve organic search rankings and manage paid search campaigns to maximize reach and conversion rates.
- **Social Media Management**: Develop and manage social media strategies to grow followers, engage users, and convert leads on platforms such as Facebook, Instagram, LinkedIn, Twitter, and emerging channels.
- **Marketing Automation**: Utilize marketing automation tools to streamline processes, manage campaigns, and improve lead nurturing and customer journey mapping.
- **Innovation & Continuous Learning**: Stay up-to-date with the latest digital marketing trends, technologies, and best practices, and continuously seek ways to improve the effectiveness and efficiency of marketing efforts.

**Qualifications**:

- **Educational Background**: Diploma or degree in marketing, communications, digital media, or a related field.
- **Experience**: 3+ years of experience in digital marketing or a related field, with a proven track record of successfully managing and executing digital campaigns.
- **Analytical Skills**: Excellent analytical skills, with experience using web analytics tools (e.g., Google Analytics, Google Tag Manager) and familiarity with data analysis and reporting.
- **Project Management**: Strong project management skills with the ability to manage multiple campaigns and projects simultaneously, ensuring timely delivery and alignment with business objectives.
- **Communication Skills**: Excellent written and verbal communication skills, with the ability to articulate ideas clearly and effectively to different stakeholders.
- **Creative Mindset**: A creative thinker with a passion for innovative marketing solutions and the ability to adapt quickly to new challenges.
- **Problem-Solving**: Strong problem-solving skills and the ability to think strategically about complex marketing challenges.

**What We Offer**:

- Opportunities to work with a diverse range of clients across various industries.
- A supportive and collaborative team environment.
- Professional development opportunities in the fast-evolving field of web development and digital marketing.

**Application Process**:
**Please do not call.**

Schedule:

- Monday to Friday

Application question(s):

- Are you able to attend an in-person interview in Saskatoon?
- Please confirm that you aware that this is an in-person position, we do not consider remote work.

Work Location: In person

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