Digital Marketing Specialist

3 weeks ago

Mississauga, Canada Home Decor Full time

**About us**

**We are leading Home and Garden Décor distributor in North America since 1991. As a top distributor, our commitment to quality and innovation has driven our impressive year-over-year growth in e-commerce. With a focus on delivering exceptional products and experiences, we continually adapt and evolve to meet the needs of our customers. Join us as we build on our legacy of success and push the boundaries of excellence in the home and garden sector.**

**Full Time / 9 am -5 pm / Mon-Fri [THIS IS NOT A WORK FROM HOME POSITION]**

**Rate: Per hour**

**Salary: $20.00 - $24.00 per hour**

**Job Summary**:
**Key Responsibilities**:
**SEO Management**:

- Conduct comprehensive SEO audits and implement both on-page and off-page optimization strategies.
- Research and analyze competitor websites and their SEO strategies.
- Develop and execute effective link-building strategies.
- Monitor and report on SEO performance using tools such as Google Analytics, SEMrush, and Ahrefs.

**PPC Campaigns**:

- Plan, execute, and optimize PPC campaigns across platforms like Google Ads, Bing Ads, and social media channels.
- Conduct keyword research and manage bid strategies to maximize ROI.
- Track, analyze, and report on PPC performance metrics.
- Continuously test and refine ad copy, landing pages, and bidding strategies.

**Website Development**:

- Collaborate with developers and designers to implement and manage website updates and improvements.
- Troubleshoot and resolve technical issues related to website performance and functionality.

**Analyze and Report on Performance**:

- Use tools like Google Analytics, Google Search Console, and others to monitor traffic, rankings, and campaign performance.
- Provide regular reports with actionable insights and recommendations.

**E-commerce Website Management**:

- Oversee the day-to-day operations of our e-commerce website, ensuring optimal performance and user experience.
- Monitor website analytics and user behavior to identify opportunities for improvement.
- Manage e-commerce channel performance, including integration with various sales platforms and marketplaces.

**General Digital Marketing**:

- Develop and implement comprehensive digital marketing strategies tailored to e-commerce.
- Manage social media accounts and online content to engage our target audience effectively.
- Stay updated on the latest digital marketing trends and best practices.

**Qualifications**:

- Proven experience in SEO and PPC management, specifically for e-commerce websites.
- Proficiency in using SEO tools such as Google Analytics, SEMrush, Moz, and Ahrefs.
- Experience with PPC platforms including Google Ads, Bing Ads, and Facebook Ads.
- Strong analytical skills with the ability to interpret data and make informed decisions.
- Experience managing and optimizing e-commerce websites and channels.
- Proficiency in website development and troubleshooting.
- Excellent understanding of digital marketing concepts and best practices.
- Strong communication skills and the ability to work collaboratively with a team.

**Preferred Qualifications**:

- Bachelor’s degree in Marketing, Business, or a related field.
- Experience with content management systems (CMS) such as Shopify.
- Certification in Google Ads or Google Analytics.

**Expected start date: 09 September 2024.**

**Job Types**: Full-time, Permanent

Ability to commute/relocate:

- Mississauga, ON L5T 1Z3: reliably commute or plan to relocate before starting work (preferred)

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Digital marketing: 3 years (preferred)

Work Location: In person

Application deadline: 2024-09-05

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