Marketing, Sales

2 weeks ago

Toronto, Canada University of Toronto Full time

**Date Posted**:07/28/2023
**Req ID**: 33095
**Faculty/Division**: VP & Provost
**Department**: Hart House
**Campus**: St. George (Downtown Toronto)
**Position Number**: 00054898

**Description**:
**About us - Hart House**

Hart House is a centre for experiential education outside the classroom at the University of Toronto. Since it opened in 1919, Hart House functions as a place where students, faculty, staff, alumni and members of the broader community connect with each other and the world. Through an array of co-curricular programming in the arts, dialogue and wellness, Hart House works with local and international partners to foster community and to create innovative learning opportunities for students. Hart House operates from a historic facility on the St. George campus, as well as a 150-acre farm in Caledon, Ontario, offering a wide range of services through a social enterprise model that generates revenue to support its student-focused programming on all three University of Toronto campuses.

**About Us - Recreation and Wellness**

The department promotes recreation and wellness by providing a safe and inclusive environment and by delivering diverse programming. Recreation and Wellness at Hart House ensures students and members reflecting a diversity of racial and gender identities, sexual orientations, and a wide array of ability levels, can engage in a variety of fitness, recreational and wellness activities. Through outstanding facilities, programs and customer service, the department contributes to revenue generation and membership retention.

**Your opportunity**:
Under the guidance of the Director of Fitness, Wellness & Recreation, the Marketing, Sales & Membership Engagement Officer is responsible for developing and Implementing marketing plans to promote Hart House Fitness Centre programs, events and initiatives that support strategic objectives, business development plans and that drive revenue generation. The incumbent will implement digital communication plans across a broad range of marketing and communication channels as well as fostering relationships with key stakeholder and partners.

**Your responsibilities will include**:

- Developing and implementing marketing plans to promote programs, events and/or initiatives that support strategic objectives.
- Developing marketing plans to support business development and revenue-generating strategies and/or activities.
- Directing the activities of a single ongoing Staff-appointed employee.
- Keeping well informed on Market trends and competitor environments.
- Producing promotional and outreach materials.
- Advising on strategies to align websites with marketing/communication objectives.
- Implementing social media campaigns.
- Analyzing sales packages offered to clients and recommending changes to increase business.

**Essential Qualifications**:

- Bachelor's Degree preferably with a specialization in communications, digital communications, journalism, media, public relations or a related-discipline or acceptable combination of equivalent education, training and/or experience.
- Minimum five years of progressive experience, preferred in a professional/corporate marketing & communications role.
- Experience with the strategic development and effective implementation of initiatives designed to generate revenue and engage a diverse community.
- Ability to create memorable and compelling communications across different channels to drive awareness and customer engagement.
- Exhibits superior written communication skills and attention to details, creativity and has a thorough understanding of best practices in digital communications and social media.
- Experience in content marketing and social media strategies and channels (e.g. Twitter, Facebook, LinkedIn).
- Data management and analysis skills.
- Experience analyzing customer feedback, market research, and results data to evaluate initiatives and make recommendations.
- Must be capable of developing collaborative relationships with a wide variety of individuals, groups and key stakeholders across the University.
- Proficiency in Microsoft Office, Adobe Creative Suite, website software and presentation tools.
- Experience using ExpressionEngine or a similar content management system for website management.
- Experience in supervising employees and/or work-study staff.
- Excellent interpersonal skills and ability to work well at all levels of an organization and interact confidently with Leadership.
- Ability to work independently and seek out opportunities for contributions, identify needs and take initiative to get projects started and accomplish objectives.

**Assets (Nonessential)**:

- Experience working in recreation and wellness and/or in a post-secondary environment is strong asset.
- Agency experience is preferred.

**To be successful in this role you will be**:

- Achievement oriented
- Efficient
- Motivated self-learner
- Proactive
- Resourceful
- Self-directed

**Closing Date**: 0

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