Public Relations Coordinator

2 weeks ago

Vancouver, Canada Laura Ballance Media Group Full time

The Laura Ballance Media Group is seeking a qualified individual for the position of **Public Relations Coordinator.**

LBMG is a full service, integrated public relations and advertising agency based in Vancouver. Our firm is well known for working with many of British Columbia and Canada’s most dynamic events, and organizations - including the Forest Products Association of Canada, Pacific National Exhibition, and Vancouver International Auto Show, among many others. We have a flexible work space/environment. No two days are the same at LBMG so flexibility is a must, and a driver’s licence is required

Reporting to the VP and supported by a PR Account Manager, the PR Account Coordinator position will be filled by a qualified individual who must have the ability to manage multiple client files and deliverables in a dynamic, ever-changing environment.

**Core Responsibilities**:

- Act as Public Relations Account Coordinator on a variety of projects, liaising directly with PR Account Manager and occasionally clients with the support of a senior management team
- Develop communication materials to support strategic plans, including but not limited to press releases, advisories, backgrounders, key messaging, blog posts, e-blasts and other promotional materials
- Developing social media content calendars and posting on behalf of clients to their social media channels
- Research and uncover news stories, liaise with journalists, facilitate client interviews and story placement
- Maintain appropriate network with media contacts
- Conduct media tracking, analysis and summaries
- Provide on-site media relations and act as media escorts at events (some weekends)
- Assisting with event logistics
- Ensure information is disseminated to media in a timely and efficient manner
- Stuffing press kits, creating media lanyards
- Aiding with the accreditation process (background checks and implementing details into an excel document)
- Creating internal and external communication documents for clients
- Various administrative tasks as required

**Qualifications**:

- Degree, Certificate or Diploma in Communications/Public Relations or Journalism
- Demonstrated experience using applicable software programs including Mac OS platform, Internet, database, Microsoft Office suite (Excel, PowerPoint, Word)
- Demonstrated experience with social media tools
- Demonstrated knowledge of media landscape in BC
- Demonstrated interpersonal and problem-solving skills
- Demonstrated verbal and written communications skills
- Proven ability to work independently
- Excellent writing and research skills
- Excellent organizational skills and ability to prioritize and meet deadlines when faced with multiple requests for action from a variety of sources
- Great people skills, on telephone and in person
- Flexible hours

This is a salaried full-time position, three weeks vacation and benefits.

**Due to the hectic nature of our business, phone calls and/or drop-ins will not be accepted.

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