Director, Canadian Brand Strategy and Management

5 months ago

Montréal, Canada Sun Life Full time

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

**20-month contract**

The Director, Canadian Brand Strategy and Management is a key position in the Brand and Marketing Services Centre of Excellence (COE), requiring an experienced professional who has extensive knowledge of brand strategy and brand management.

Based in either Toronto, Waterloo or Montreal and reporting to the AVP, Brand & Marketing Services, you will be responsible for establishing strategic brand frameworks, defining unique value propositions powered by Client insights, needs and emotional drivers.

You will steward and provide brand support and guidance to our business partners, sharing best practices to enhance the health and impact of the Sun Life brand in Canada.

In this position, you will also take on the role of a “strategic brand storyteller”. By building strong connections around our brand purpose, value proposition, strategy and business objectives, you will report brand metrics to increase and protect the equity of our brand. The goal is to support brand governance, to ensure we are living the brand essence and following our brand guidelines.

As the Director, Canadian Brand Strategy and Management, you will also lead or support key strategic initiatives such as product launches, new business partnerships, etc.

**What will you do?**
- Build a measurement-driven brand strategy for Sun Life in Canada
- Articulate recommendations to advance the Sun Life brand equity and work with stakeholders to ensure brand alignment across a wide range of projects and channels
- Help crafting a noticeably differentiated brand for Clients and prospects in Canada
- Actively support Brand governance, ensuring brand strategy and OneSun alignment in Client-facing material
- Develop value propositions and market positioning for the Sun Life Brand, pillars and proof points, etc.
- Support our BU partners on their UVP and market positioning exercises to create market differentiation and grow our business
- Act as the Brand health ambassador in Canada, identifying gaps and opportunities for the business and marketing initiatives
- Lead or actively support Brand strategic initiatives such as product launches and new business partnerships in close collaboration with internal/external partners
- Lead consumer and/or market research to improve brand experience, brand health, our business outcomes, and deepen our understanding of Client motivations, emotions, barriers and behaviours
- Lead the holistic brand content strategy. Lead the planning process and oversee executions for organic social and other owned channels
- Provide brand-related training opportunities to elevate our branded output, marketing results, expertise and skills set. Develop content so that it is accessible, actionable, and relevant for a multidisciplinary audience
- Support Global Marketing on Sun Life’s brand architecture model and lead the branding process for the Canadian market by providing guidance and recommendations around branding and naming requests

**What do you need to succeed?**
- At least 10 years of brand strategy & management experience. This leader brings best-in-class expertise and ensures best practice and consistency in brand management
- Experience in conceptualizing, implementing and managing a differentiating brand vision and strategy
- Strong understanding of digital marketing and Client Experience best practices
- This individual must be credible, have outstanding communication skills, be able to roll up their sleeves and participate as an active member of an energetic team
- Interpersonal skills and the ability to articulate recommended strategies and positions backed by factual content are essential
- Self-starting and self-motivating; proactive
- Understanding of the omni-channel experience with the proven ability to think through multi-channels and tie the experience together
- Initiative to engage, impact and influence stakeholders and decision-makers across the Sun Life organization
- Ability to manage multiple projects simultaneously with changing priorities, in a complex organization
- Exposure to working in highly regulated environments, with the ability to introduce innovation in this context
- Experience with agency management and advertising campaign development, from ideation to in-market executions
- As this position is posted in several locations, we specify that bilingualism (French, English, both oral and w

  • Director of Brand Strategy

    6 months ago

    Montréal, Canada GardaWorld Full time

    Based in Ville St-Laurent GardaWorld is currently looking for a Director of Brand Strategy. Reporting to the Senior Director, Global Communications The Director of Brand Strategy plays an instrumental role in shaping GardaWorld brands and their success, ensuring alignment with overarching business goals and market positioning. This position involves...

  • Director of Brand Strategy

    6 months ago

    Montréal, Canada GardaWorld Full time

    Based in Ville St-Laurent GardaWorld is currently looking for a Director of Brand Strategy. Reporting to the Senior Director, Global Communications The Director of Brand Strategy plays an instrumental role in shaping GardaWorld brands and their success, ensuring alignment with overarching business goals and market positioning. This position involves...

  • Brand Manager

    5 months ago

    Montréal, Canada Novartis Full time

    386172BR **Brand Manager - Neuroscience - Strategy**: Canada **About the role** Location: Montreal or Toronto, #LI-Hybrid About the role: We are looking for experienced and passionate professionals to help us achieve our ambitious mission to reach twice as many neuroscience patients twice as fast. As a brand manager, you will be responsible of providing...

  • Director, Data Strategy and Analytics

    5 months ago

    Montréal, Canada Canadian Cancer Society Full time

    **Job Title**: Director, Data Strategy and Analytics **Work Model**: Hybrid Work **Salary Band**: 8 ($96,000 - $144,000 CAD) **WHY JOIN THE CANADIAN CANCER SOCIETY (CCS)?** The Canadian Cancer Society works tirelessly to save and improve lives. We raise funds to fuel the brightest minds in cancer research. We provide a compassionate support system for...

  • Director, Brand

    5 months ago

    Montréal, Canada GardaWorld Full time

    **Director, Brand** Based in Montreal - Ville St-Laurent Reporting to the Senior Director, Global Communications **Overview**: Are you a visionary brand leader who likes to build brands and develop the infrastructure, processes and tools to govern them? Do you have a proven track record in high-growth environments? The Director, Brand at GardaWorld plays...

  • Marketing Brand Manager

    6 months ago

    Montréal, Canada Reitmans Full time

    **Company Description** Who we are**: At Reitmans (Canada) Limited (RCL), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create...

  • Director, Ecommerce Strategy

    5 months ago

    Montréal, Canada Wavemaker Full time

    **About Wavemaker** We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fueled by the world’s most powerful consumer data, we understand where and how marketing can intervene...

  • Director of Marketing

    6 months ago

    Montréal, Canada Vision Group Full time

    **See if you are our next**: **DIRECTOR OF MARKETING - BRAND AND COMMUNICATIONS** Working at Vision Group's head office is working for the North American leader in vision correction. It means being able to concretely contribute to the development of the company and support more than 15 brands and more than 70 clinics across Canada and the United States....

  • Director of Strategy

    5 months ago

    Montréal, Canada Cosmetic Physician Partners Full time

    Cosmetic Physician Partners is in the process of building a network of physician-led medical aesthetic clinics across the United States. Our focus is on providing exceptional leadership, market-leading support services, and a unique brand experience that allows us to deliver exceptional results. Ultimately, our mission is to enhance the quality of life for...

  • Manager Buying, Timepieces

    6 months ago

    Montréal, Canada Maison Birks Full time

    Dreaming of working for a Canadian luxury brand rich in history? Ready to join a fun & fast-paced environment with opportunities to grow? Since 1879, **Birks** has been a luxury jeweler renowned not only for our quality, exclusivity, and uniqueness of our creations, but also for our unparalleled excellence of our service. As the **Buying Manager for...

  • Director, Multi-brand Marketing Growth

    6 months ago

    Montréal, Canada Intact Full time

    Our employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you’re bringing this purpose to life alongside a passionate community of experts. Feel empowered to learn and grow while being valued for who you are - here, diversity is a strength. You...

  • Manager, Canadian Taxation

    5 months ago

    Montréal, Canada Domtar Full time

    **Position title**:Manager, Canadian Taxation **Location**:Downtown Montreal (hybrid) **Reports to**:VP, Canadian Taxation The Canadian Taxation department is responsible for ensuring Canadian tax compliance and for sharing its expertise with all of Domtar’s internal departments. As such, the Taxation department plays an active role in reducing the...

  • Brand Ambassador

    6 months ago

    Montréal, Canada PMA Canada Full time

    About Peter Mielzynski Agencies LTD “PMA” and the Mission - PMA Canada’s Mission is to become Canada’s Best Premium Beverage Alcohol Growth Partner. We strive to be recognized as ‘Agents for Growth’ focused on three core areas of People, Partnerships and Performance. We represent an enviable portfolio of leading premium spirits, wines and beer...

  • Advisor, Nfb Branding

    5 months ago

    Montréal, Canada National Film Board of Canada (NFB) Full time

    ADVISOR, NFB BRANDING POSITION NUMBER: 00127485 POSITION STATUS: Continuous, Full-Time DIVISION: Programmation - Création, Distribution et Marketing DEPARTMENT: Distribution & Marketing SALARY RANGE: 9 - $73,777 to $93,407 (under review) UNION CATEGORY: PIPSC FLEXIBILITY PROFILE: On-Site LOCATION: Montreal **SUMMARY OF DUTIES** Defines the NFB’s...

  • Brand Manager

    5 months ago

    Montréal, Canada Novartis Full time

    **Summary**: **About the Role**: **Key Responsibilities**: - Develop, implement and manage all promotional and disease education initiatives. - Understand the nature of the competitive market place, anticipate potential impacts likely to impact the performance and potential of the brand. - Follow the implementation of cycle promotion with field force,...

  • Director, Innovation

    5 months ago

    Montréal, Canada Sun Life Full time

    You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll...

  • Brand Manager

    3 months ago

    Montréal, QC, Canada Novartis Full time

    **Summary**: Brand Manager - Oncology (Breast cancer) Location: Montreal or Toronto About the role: We are looking for experienced and passionate professionals to help us achieve our ambitious mission to reach twice as many breast cancer patients twice as fast. As an Oncology Brand manager for Kisqali, you will be responsible for managing and implementing...

  • Director of Cx Strategy

    5 months ago

    Montréal, Canada Nurun Full time

    **Company Description** Who we are**: We are Nurun, at the crossroads of creativity and technology. We create digital experiences that help to grow brands and transform organizations. We are hybrids who organize our work around multi-disciplinary collaboration. Our vision: humans first, technology second. Always the same ingredients, but never the same...

  • Director of Macro Strategy

    6 months ago

    Montréal, Canada iA Groupe financier iA Financial Group Full time

    Asset Allocation / Macro Economy / Director / Investment / CFA / Bloomberg / Python / Ontario / Quebec_ The Asset Allocation (AA) team is responsible for providing world-class asset allocation expertise to directly improve investment performance, enhance clients’ experience and accelerate business growth. The AA function strives to be a Center of...

  • Manager, SEO

    5 months ago

    Montréal, Canada Intact Full time

    Our employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you’re bringing this purpose to life alongside a passionate community of experts. Feel empowered to learn and grow while being valued for who you are - here, diversity is a strength. You...