Director, Multi-brand Marketing Growth

3 weeks ago

Montréal, Canada Intact Full time

Our employees are at the heart of what we do best: helping people, businesses and society prosper in good times and be resilient in bad times. When you join our team, you’re bringing this purpose to life alongside a passionate community of experts.

Feel empowered to learn and grow while being valued for who you are
- here, diversity is a strength. You have our commitment to support you in reaching your goals with tools, opportunities, and flexibility. It’s our employee promise.

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Read on to see how you can shape the future, win as a team, and grow with us.

**About the role**

**About the role**

Transforming insurance and leading the market takes creativity, empathy, dedicated work, and flawless execution. To continue to grow our market shares and help more Canadians, the marketing team created a new Director role who will oversee the growth strategy for leading Canadian insurance brands including belairdirect and Intact Insurance.

This team regroups well-versed experts who collaborate closely with internal partners including other marketing teams, actuarial & underwriting teams, distribution, business development, the labs & IT to design and implement roadmaps that will deliver long-term profitable growth across lines of business.

We are looking for an exceptional leader who creates more leaders, an experienced Director who has led, guided, inspired and mentor teams of experts. This person has strong analytical skills can demonstrate that they have championed and delivered multidisciplinary strategic growth projects with positive business outcomes. This proficient marketer is recognized for their capacity to overcome obstacles, to influence many teams’ roadmaps and to rally people to contribute to business goals and success.

Ready to help us define the future of insurance and outperform the market together?

**What you'll do**:

- ** Oversee marketing cross-channels growth strategy.** In collaboration with your peers, team members and other cross-functional teams, you will define the long-term marketing and business growth strategy and implement short-term action plans. With your team’s support, you will manage & optimize cross-channel investments, analyse cross-funnel performance, identify optimizations opportunities to drive constant improvements. You will leverage internal experts to forecast performance, analyze market conditions, emerging trends, customers' expectations & behaviours and utilize other data sources to build business cases, drive strategic decisions, and outperform the competition.
- ** Lead, coach, and support a high performing and engaged team.** You will mentor and inspire a team of experts, help them develop their leadership skills and their expertise and champion our marketing projects and practices. You will advocate for diversity and inclusion in the workplace and develop a close relationship with your team members, helping them succeed in their mandate and reach their professional objectives. You will help your team members craft and present compelling presentations to support your ideas and to communicate the performance and opportunities.
- Communicate to stakeholders across the organization. You will build authentic and enduring relationships with your peers, internal partners, and executives across our organization. You will communicate your roadmap, potential impacts from marketing projects on other teams and work collaboratively to build a deep understanding of the cross-funnel cross-channel performance. You will anticipate business challenges and stakeholders needs, proactively recommend solutions or improvements, communicate and influence upstream, laterally, and downstream.
- ** Support teams in the prioritization and execution of deliverables**. You will help your team identify and focus on the highest value initiatives to drive our brands forward, balancing innovative initiatives and business needs. You will create a stimulating and inclusive environment that fosters collaboration, innovation and increases productivity across marketing teams. You will anticipate issues and proactively respond with effective solutions to remove obstacles and ensure superior execution at a face pace. You will take accountability for results and for your team performance.
- ** Oversee the experiment practices.** You will identify and prioritize the experiments that will drive cross-channels growth. You will help other teams and the organization innovate to maximize the impact of our combined actions on meeting business goals. You will collaborate closely with Analytics & data teams to evolve the marketing performance measurement to improve effectiveness and decision-making.

**What you bring**:

- Exemplary, inclusive leader experienced in managing, motivating and coaching teams.
- Strategic, and goal-oriented who has a track record of contributing to growth ac

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