Brand Development Manager

3 weeks ago


Burnaby, Canada CAC Natural Foods Inc. Full time

**Position Grade**:O-P8
- Responsible for brand promotion and brand management, aiming to enhance the visibility and recognition of CAC Natural Foods in local and Chinese markets, promote brand values and culture, and shape a distinctive brand image.
- **Job Duties**
- Plan and execute comprehensive brand promotion activities, including but not limited to online and offline marketing, event planning, and media cooperation, to enhance brand awareness and reputation.
- Manage and optimize media channel resources, establish solid cooperation with major media and KOLs, ensuring the diversity and breadth of brand promotion channels.
- Lead and manage the brand promotion team, including brand planning, design, copywriting, and marketing, coordinate team resources to ensure the smooth implementation and achievement of expected results of promotional activities.
- Monitor and analyze market dynamics, competitor intelligence, etc., adjust and optimize brand promotion strategies based on market feedback and data analysis to enhance promotion effectiveness and ROI.
- Follow up on the execution of brand promotion projects, promptly solve problems and adjust direction, ensure projects are delivered on time and achieve expected results.
- Establish and cultivate a professional brand promotion team, recruit, and manage team members with professional skills and creativity.
- **Performance Metrics**
- Develop and execute brand promotion strategies to achieve company goals: create a 5 million CNY explosive product, shape a representative corporate IP, and enhance corporate value.
- Accumulate domestic and international media resources, develop brand media business.
- **Requirement and Qualifications**
- Bachelor's degree or above in marketing, advertising, media, or related fields.
- 5 years or more of experience in brand promotion and management, especially successful experience in creating explosive products and corporate IP.
- Familiar with the Chinese market and consumer behavior, understanding of cross-border e-commerce operations and market rules.
- Excellent resource integration ability, able to quickly obtain the required brand promotion resources through personal connections and social resources, including but not limited to media resources, industry resources, and partner resources, to provide strong support for brand promotion activities.
- Good market analysis and data processing capabilities, able to use data for decision-making and optimization.
- Excellent communication skills and teamwork spirit, able to collaborate efficiently with internal and external teams.
- Innovative thinking and problem-solving skills, able to flexibly respond to market changes and challenges.
- Willingness to travel domestically or internationally according to business needs.

**Job Types**: Full-time, Permanent

Pay: From $70,000.00 per year

**Benefits**:

- Casual dress
- Company events
- Dental care
- On-site parking
- Paid time off
- Store discount
- Vision care

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Overtime pay

Work Location: In person



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