Brand Manager

2 weeks ago

Burnaby, British Columbia, Canada Daiya Foods Inc. Full time
In 2008, Daiya revolutionized the cheese category with our line of entirely plant-based, dairy-free cheeses.

The company now holds market-leading positions in plant-based cheeses and cheesy foods, including frozen pizzas and shelf stable macaroni and cheese.

We believe in pioneering plant-based breakthroughs that delight people and planet. Our portfolio of great tasting foods allow everyone to gather around the table, whether you have food allergies, are flexitarian, vegan, vegetarian, or just plant-curious


We're a big family of food-loving Daiyans, always on the lookout for people who share our passion, our vision, and our belief in the importance of plant-based eating.


SUMMARY


Reporting to the Director of Marketing, the Brand Manager will be responsible for creating consumer and customer demand for key product lines within the Meals portfolio.


The role is responsible for:
1) Defining strategy for the business to meet customer and consumer requirements, establishing a clear vision and growth plan for the business
2) Achieving the business financial goals as they align to the organization goals
3) Development and execution of Marketing campaigns, as well as other business plans for commercial success
4) Developing direct reports, and effectively influencing others across the organization, but in marketing and sales in particular.

JOB RESPONSIBILITIES

Technical:
analytics, portfolio mix, innovation, communication planning & execution, category/sales support

  • Deliver financial and share goals, monitoring performance and working cross functionally to drive corrective action as necessary.
  • Create annual business plans for the business that align with the organization's strategic priorities and growth objectives.
  • Campaign Execution: execute multiple category marketing plans throughout year. Integrate activities of key departments, monitor timelines and effectiveness of tactical plans.
  • Category Management: develop & execute (via Sales Team) pricing, promotion, merchandising, and shelving program recommendations to support category and meet business objectives.
  • Monitor and understand customer and consumer insights, market and competitive data to proactively position the business for growth and profitability.
  • Frequently analyze category pricing, promotion, and competition utilizing internal and external data sources to report on performance
  • Profitable portfolio management: identify, prioritize & exploit opportunities to benefit internally (volume/GP$) and/or externally (customers/consumers)
  • Implement flawless plans for innovative line extensions and new products
  • Recommend, implement and analyze qualitative and quantitative research when needed
  • Optimize profit margins for assigned product lines and contribute to corporate gross margin gains
Qualifications and Requirements

  • Marketing & Strategy: possessing breadth of skills: insight identification and implementation, creating brand distinction, value, customer/consumer demand and portfolio management
  • Customer understanding retail grocery, mass, club, natural
  • Financial &

Business Acumen:
Understand causal drivers and interdependencies of the P&L

  • Demonstrated understanding of business fundamentals including P&L management, pricing to help deliver strong financial performance
  • Analytical Thinking: Identification and evaluation of key business issues, drivers and growth opportunities using a variety of data sources and analytical tools.
  • Frequently analyze category pricing, promotion, and competition utilizing internal and external data sources to report on performance
  • Ability to deal with ambiguity and incomplete information
  • Leadership & Communication: crossfunctional leadership, agency management, risk/business updates to SLT
  • Collaborate with team members and external agencies to understand, align and activate against communication campaigns and innovation
  • Create and align senior management to strategic category plans, business updates, and project risks
  • Very strong business communications skills (opportunities and risks to all areas of organization), ability to influence and detail orientation.
  • Exhibit leadership and accountability; has the ability to move a team towards a common goal through a respectful, collaborative approach

EDUCATION AND EXPERIENCE

  • 4 or more years of business experience within Consumer Package Goods Industry with product management experience, preferably in the food industry
RELATED SKILLS, KNOWLEDGE AND ABILITIES

  • Behavior of consistently achieving results and is resilient in tough circumstances
  • A proven builder with initiative, flexibility and cando attitude
  • You're adaptable and can tackle competing priorities resourcefully, see solutions that others don't see, and learns quickly from experiences
  • Strong influencer, skillful collaborator among peers, with experience in a matrix management environment
  • Has the courage to step up and address complex issues in a respectful and collab

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