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Customer Relationship Management Lead
2 weeks ago
**_We come to work every day to make the world a better place._**
**_
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**About EfficiencyOne**
Our core values are Integrity, Innovation, and Partnership.
EfficiencyOne is a leading efficiency enterprise. We work with a number of outstanding partners to supply cost-effective energy efficiency and carbon mitigation services in Nova Scotia and beyond.
We transform the way people use energy. Together, we help people achieve their energy goals, save money, conserve resources, improve well-being, and combat climate change.
Investing in energy efficiency comes with many benefits—lower heating bills, more comfortable spaces, new jobs in your community, and a smaller overall carbon footprint.
**Why you’ll love working here**:
- A culture that understands there is life outside of work and cares about its employees.
- An engaging, fun, and inclusive work environment
- An awesome benefits package that starts on day one and a competitive salary
- Wellness initiatives and fitness challenges are hosted throughout the year.
- Corporate gym memberships
- Career growth and professional development opportunities
- Being part of a team and contributing to Nova Scotia’s goal of 2050 net-zero carbon
If you want to be part of an organization with an ambitious plan to support the transition to net zero by 2050 and help build a thriving, resilient future for Nova Scotians, then you belong here
**The opportunity**:
The **Customer Relationship Management Lead (CRM) **will be responsible for developing and implementing comprehensive marketing strategies that deliver seamless and personalized customer experiences across multiple channels. The individual will play a key role in orchestrating data and messaging to create a unified brand presence and drive customer engagement and loyalty.
The job requires the incumbent to be a strategic leader, self-motivated and detail-orientated, with effective project management skills for the completion of projects on time and within budget. In addition, the role involves using innovative ideas to generate digital marketing strategies, initiatives, and programs. Many aspects of this job will entail supporting or persuading others on a specific approach using customer insights and data and outlining expected outcomes.
- Responsible for designing customer journeys and touchpoints to ensure a cohesive and consistent brand message across all channels.
- Responsible for utilizing data from various sources, including customer relationship management (CRM) systems, customer databases, web analytics, and marketing automation platforms, to gain insights into customer behavior and preferences. Analyze data to create targeted and personalized messaging for different customer segments.
- Responsible to create and optimize automated marketing workflows using Salesforce Marketing Cloud's Automation Studio. Develop customer journeys, nurture campaigns, personalization, and trigger-based communications to enhance customer engagement and drive conversion.
- Monitor and analyze campaign performance metrics, customer behavior, and marketing KPIs. Provide insights and recommendations based on data-driven analysis to optimize campaign effectiveness and improve customer retention.
- Responsible for the development of cross-channel dashboards to understand health, monitor, and measure performance.
- Responsible for conducting A/B testing and other experiments to optimize campaign and channel performance and improve customer experience across channels.
- Responsible for brand stewardship and accuracy - ensuring the ENS brand is represented accurately across the customer experience in all customer touchpoints, working with key staff to vet content before publishing, ensuring marketing content is aligned with program objectives, and educating internal and external stakeholders on program offerings.
**What Will Help You Succeed?**
- A University degree or Community College diploma in Marketing, Communications, Public Relations, or an equivalent combination of education and work experience.
- Seven years of proven experience in a Customer Relationship Management role or similar.
- Proven experience in omnichannel marketing, with a focus on data-driven strategies and customer personalization.
- In-depth knowledge of marketing automation platforms, CRM systems, and data analytics tools.
- Proficient with Microsoft Office software such as Excel, Word, PowerPoint, and Teams
**What to expect in your first several weeks on the job**:
**In the first week, expect to**:
- Meet the marketing team, go through the training and onboarding process by meeting with other departments, learning about Efficiency Nova Scotia.
- Training in software - Basecamp, SharePoint, Fresh Ticket.
- Training and time to read marketing plan and work plan.
- Read program materials, company information (SharePoint materials), and past Annual Reports to get familiar with Efficiency Nova Scotia.
**In the first month, expect to**:
- Parti