Growth Marketing Lead

4 weeks ago

St Catharines, Canada Empowerment Technologies Inc. Full time

**This role works in office out of our Niagara-on-the-Lake location.**

**Who We Are**:
For 20 years, we’ve been leaders in the baby safety (Levana) and DIY security (Defender) space, creating ground-breaking consumer electronics that bring peace of mind to millions of people all over the world. Selling directly through our brand websites, Amazon, and our retail partners such as Walmart, Costco and Home Depot, we are growing fast and are looking for new creative minds to join us on this journey. For those looking to join a passionate and collaborative team that challenge conventional methods, take risks, and settle for nothing but excellence, you’ve found the right place

**How You’ll Make an Impact**:
We are looking for a creative, results driven digital marketer with a “growth hacker” mentality that will be responsible for strategic development and day-to-day implementation of our e-commerce sales strategies with the ultimate goal of increasing our sales while adhering to our ROAS goals. As a **Growth Marketing Lead**, you will work closely with the Marketing, Sales, Design and Support teams on the development and execution of various growth campaigns and product launch strategies that drive awareness, loyalty, acquisition, and engagement. Empowered with the freedom to try new things and see your ideas come to life, it’s our entrepreneurial spirit and relentless drive to produce superior customer experiences that ensures we’re constantly growing the Levana and Defender brands. This role operates out of our Head Office in Niagara-on-the-Lake.
- **Strategy**: Lead strategy development and continuous improvement of robust cross-media marketing programs that include, but are not limited to, direct marketing, paid advertising, pricing strategies and new product launches for the Levana and Defender brands. Ensure all strategies are aligned across brand websites and Amazon. Includes one creative strategic proposal per month for each brand on Amazon and the brand websites.
- **Advertising**: Lead and collaborate with agency partners to develop and implement cohesive omni-channel paid and organic campaigns (primarily Google, Social, Amazon, Affiliate and media partners) that drive awareness, sales and improve the customer’s experiences with the brand. Responsible for maintaining a healthy (and growing) monthly ad budget, while achieving aggressive revenue and ROAS targets.
- **E-Commerce**:Inventory forecasting and management of Shopify stores and Amazon including pricing and promotional strategy, new product set ups and reporting.
- **Reporting**: Own daily, weekly and monthly reporting as well as manage budgets for all campaigns, providing actionable insights for consistent growth (We’re looking for someone that loves digging into the data & ideally doesn’t need another BI Guru to build reports for you).
- **Other**: Support Marketing, Design and Sales Teams with ad hoc projects as required.

**Who You Are**:

- 3-7 years of experience in a similar digital marketing role
- 2-5 years of experience with Amazon
- Eager to learn and grow, you likely have a bachelor’s degree in Marketing, Communications, or a related field
- Demonstrated ability to drive ROI through strategic digital advertising campaigns
- Experience with the following platforms is considered an asset: Asana, Klaviyo, Google Ads, Facebook Business Manager
- Must have previous experience with Shopify
- “No task is too small” attitude
- Exceptional written and verbal communication skills
- Strong understanding of Google Analytics (Bonus points if you’re Certified)
- Strong understanding of and experience using Excel
- Highly analytical with a keen attention to detail (Bonus points if you have experience with Power BI, Google Data Studio or similar BI tools)
- Experience directly managing team members
- Ability to adapt to and manage changing priorities independently in a fast-paced entrepreneurial environment without missing critical deadlines
- Constantly learning and on the hunt for new and innovative strategies

**Job Types**: Full-time, Permanent

**Benefits**:

- Casual dress
- Dental care
- Extended health care
- Flexible schedule
- On-site parking
- Paid time off
- Store discount
- Vision care

Schedule:

- 8 hour shift

COVID-19 considerations:
ETI is committed to providing a safe working environment to ensure that our team (current and future) remain healthy and safe - therefore we have put measures in place, such as daily office sanitization, socially distant desk spaces, and providing masks.

Work Location: One location

  • Growth Leader

    4 weeks ago

    St. Catharines, Canada Keller Williams Complete Niagara Realty Full time

    **Keller Williams Complete & Keller Williams Complete Niagara** Real estate is about relationships. The best ones become reciprocal; the more you put into them, the more you get out of them. We started with two clear goals in mind: to keep the agent as the fiduciary at the center of the transaction, and to create an experience that better serves the...

  • Growth Leader

    1 week ago

    St. Catharines, Ontario, Canada Keller Williams Complete Niagara Realty Full time

    Keller Williams Complete & Keller Williams Complete NiagaraReal estate is about relationships. The best ones become reciprocal; the more you put into them, the more you get out of them.We started with two clear goals in mind: to keep the agent as the fiduciary at the center of the transaction, and to create an experience that better serves the clients who...

  • Growth Category Specialist

    3 weeks ago

    St. Catharines, Canada Napier Enterprises Full time

    _Love product sales & marketing? If you are a strategic thinker with a passion for driving growth and innovation in a consumer product environment, we invite you to apply._ **OPPORTUNITY DESCRIPTION** Napier Outdoors is searching for an ambitious, sociable, and strategic-minded individual to join our growing team as Growth Category Strategist. As the...

  • Growth Category Strategist

    2 weeks ago

    St. Catharines, Canada Napier Enterprises Full time

    _Love product marketing? If you are a strategic thinker with a passion for driving growth and innovation in a consumer product environment, we invite you to apply._ **OPPORTUNITY DESCRIPTION** Napier Outdoors is searching for an ambitious, sociable, and strategic-minded individual to join our growing team as a Growth Category Strategist. As the Growth...

  • Growth Category Specialist

    1 week ago

    St. Catharines, Ontario, Canada Napier Enterprises Full time

    _Love product sales & marketing? If you are a strategic thinker with a passion for driving growth and innovation in a consumer product environment, we invite you to apply._OPPORTUNITY DESCRIPTIONNapier Outdoors is searching for an ambitious, sociable, and strategic-minded individual to join our growing team as Growth Category Strategist. As the Growth...

  • Front Desk Administrator/business Growth and

    3 weeks ago

    St. Catharines, Canada Aegis MD Full time

    **Front Desk Administrator/Business Growth and Development** **St. Catharines, Ontario** **JOB DESCRIPTION** AegisMD is a Medical Cosmetic Clinic with a passion for empowering our clients with the knowledge and products they need to maintain luminous skin and overall health from the inside out. We are seeking a meticulous, enthusiastic Front Desk...

  • Marketing Lead

    1 week ago

    St. John's, Newfoundland and Labrador, Canada Verafin Full time

    Want to have some fun? Want to work with only A-team players? Want to work on something that is just so amazingly cool that it could change the way we look at things?If so, maybe there's a place here for you. We're looking for people who really care about what they do and the people they work with. We've assembled a team of experts and enthusiasts and we're...

  • Front Desk Administrator/business Growth and

    1 week ago

    St. Catharines, Ontario, Canada Aegis MD Full time

    Front Desk Administrator/Business Growth and DevelopmentSt. Catharines, OntarioJOB DESCRIPTIONAegisMD is a Medical Cosmetic Clinic with a passion for empowering our clients with the knowledge and products they need to maintain luminous skin and overall health from the inside out. We are seeking a meticulous, enthusiastic Front Desk Administrator to join our...

  • Marketing Manager

    1 week ago

    St. Catharines, Ontario, Canada Fuze HR Solutions Full time

    We're searching for an enthusiastic and innovative Marketing Manager to head the Marketing Department, which includes the E-commerce, Brand Marketing, and Design teams. You'll report directly to the CEO and need to be a strategic leader who's great at motivating teams, coming up with new ideas, and crafting solid marketing plans.The aim is to boost our...

  • Marketing Manager

    1 month ago

    St. Catharines, Canada EightSix Network Inc Full time

    Marketing Manager (Brand Marketing Manager) Part Time / Full Time Marketing Manager (Brand Marketing Manager)We're searching for an enthusiastic and innovative Marketing Manager to head the Marketing Department, which includes the E-commerce, Brand Marketing, and Design teams. You'll report directly to the CEO and need to be a strategic leader who's great...

  • Marketing Manager

    1 month ago

    St. Catharines, Canada EightSix Network Inc Full time

    Marketing Manager (Brand Marketing Manager) Part Time / Full Time Marketing Manager (Brand Marketing Manager)We're searching for an enthusiastic and innovative Marketing Manager to head the Marketing Department, which includes the E-commerce, Brand Marketing, and Design teams. You'll report directly to the CEO and need to be a strategic leader who's great...

  • Marketing Manager

    1 month ago

    St. Catharines, Canada EightSix Network Inc Full time

    Marketing Manager (Brand Marketing Manager) Part Time / Full Time Marketing Manager (Brand Marketing Manager)We're searching for an enthusiastic and innovative Marketing Manager to head the Marketing Department, which includes the E-commerce, Brand Marketing, and Design teams. You'll report directly to the CEO and need to be a strategic leader who's great...

  • Marketing Manager

    4 weeks ago

    St. Catharines, Canada Fuze HR Solutions Full time

    Marketing Manager (Brand Marketing Manager) Part Time / Full Time Marketing Manager (Brand Marketing Manager)We're searching for an enthusiastic and innovative Marketing Manager to head the Marketing Department, which includes the E-commerce, Brand Marketing, and Design teams. You'll report directly to the CEO and need to be a strategic leader who's great...

  • Marketing Manager

    4 weeks ago

    St. Catharines, Canada Fuze HR Solutions Full time

    Marketing Manager (Brand Marketing Manager) Part Time / Full Time Marketing Manager (Brand Marketing Manager)We're searching for an enthusiastic and innovative Marketing Manager to head the Marketing Department, which includes the E-commerce, Brand Marketing, and Design teams. You'll report directly to the CEO and need to be a strategic leader who's great...

  • Marketing Manager

    1 month ago

    St. Catharines, Canada Fuze HR Solutions Full time

    We're searching for an enthusiastic and innovative Marketing Manager to head the Marketing Department, which includes the E-commerce, Brand Marketing, and Design teams. You'll report directly to the CEO and need to be a strategic leader who's great at motivating teams, coming up with new ideas, and crafting solid marketing plans. The aim is to boost our...

  • Marketing Manager

    1 month ago

    St. Catharines, Canada Fuze HR Solutions Full time

    We're searching for an enthusiastic and innovative Marketing Manager to head the Marketing Department, which includes the E-commerce, Brand Marketing, and Design teams. You'll report directly to the CEO and need to be a strategic leader who's great at motivating teams, coming up with new ideas, and crafting solid marketing plans. The aim is to boost our...

  • Marketing Manager

    1 month ago

    St. Catharines, Canada Fuze HR Solutions Full time

    We're searching for an enthusiastic and innovative Marketing Manager to head the Marketing Department, which includes the E-commerce, Brand Marketing, and Design teams. You'll report directly to the CEO and need to be a strategic leader who's great at motivating teams, coming up with new ideas, and crafting solid marketing plans. The aim is to boost our...

  • Marketing Manager

    4 weeks ago

    St. Catharines, Canada Fuze HR Solutions Full time

    We're searching for an enthusiastic and innovative Marketing Manager to head the Marketing Department, which includes the E-commerce, Brand Marketing, and Design teams. You'll report directly to the CEO and need to be a strategic leader who's great at motivating teams, coming up with new ideas, and crafting solid marketing plans. The aim is to boost our...

  • Marketing Manager

    4 weeks ago

    st catharines, Canada Fuze HR Solutions Full time

    We're searching for an enthusiastic and innovative Marketing Manager to head the Marketing Department, which includes the E-commerce, Brand Marketing, and Design teams. You'll report directly to the CEO and need to be a strategic leader who's great at motivating teams, coming up with new ideas, and crafting solid marketing plans. The aim is to boost our...

  • Marketing Manager

    4 weeks ago

    St. Catharines, Canada Fuze HR Solutions Full time

    We're searching for an enthusiastic and innovative Marketing Manager to head the Marketing Department, which includes the E-commerce, Brand Marketing, and Design teams. You'll report directly to the CEO and need to be a strategic leader who's great at motivating teams, coming up with new ideas, and crafting solid marketing plans. The aim is to boost our...