Advertising Operations Specialist
2 weeks ago
**COMPANY OVERVIEW**:
The Globe and Mail is a national icon and Canada’s most recognized media brand.
We’re also an international award winner for data visualization, design, and creative storytelling. A digital innovator with a global client list for our in-house AI-powered optimization, prediction and automation platform. And a place where Canadians come for the best journalism in the country.
We aim to reflect Canada in the stories we tell and in our workforce. The Globe is a proud partner of Pride At Work, Canadian Centre for Diversity and Inclusion, and a signatory of the BlackNorth Initiative. We understand our staff have lives outside of the office and offer flexible work arrangements and support programs. We also provide training and mentorships to staff to ensure you’re able to grow and challenge yourself and your abilities.
No matter what your role at The Globe, you’ll be part of an organization dedicated to making a difference to Canada.
**POSITION OVERVIEW**:
**RESPONSIBILTIES**:
- In-depth knowledge of ad-serving software and Order Management System - Google & Adbook
- Knowledge expert on all Globe and Mail Sales Products and Digital Inventory
- Pull inventory avails for Digital campaigns
- Book Digital Campaigns in Order Management System
- Follow up and collect digital creative
- Liaison with traffic and programmatic campaign managers providing accurate booking details/instructions and creative material for trafficking (ensuring image files are to spec)
- Q/A line items in OMS and GAM reviewing accurate product use and targeting ensuring a successful launch of all campaign elements completing live status check
- Basic creative trafficking in GAM as volumes permit
- Support Traffic with troubleshooting any ad creative issues that affect tracking, implementation, or reporting
- Pull digital campaign reports at various intervals throughout the campaign lifecycle from various sources
- Evaluate 3rd party reporting to manage and monitor discrepancies
- Actively monitor all campaigns to ensure they perform as per the Advertiser goals and meet the contracted budget on time
- Evaluate, manage and implement optimization driving campaign performance using various reporting platforms (GAM, MOAT, etc.)
- Identify opportunities to improve performance and delivery of digital campaigns
- Lead client interactions in terms of campaign maintenance and communicate on optimizations, performance, reporting, billing, creative etc.
- Digital Ad Ops lead on high profile accounts, campaigns and products
- Run ad hoc reporting for internal and external parties
- Interaction and coordination with numerous internal/external personnel to ensure flawless advertising campaign executions
- Provide excellent customer service for sales, client, agencies and account management including regular status meetings to review performance and make optimization recommendations
- Work collaboratively with Account Managers to recommend campaign modifications, leveraging understanding of advertiser and product performance
- Perform campaign optimization analysis to make sure advertisers are meeting their performance goals, delivering on lead volume and maximizing advertiser performance and publisher revenue. (Enhance the company’s ability to increase client upsell, cross-sell, and renewal)
- Proactively flag issues for investigation (delivery discrepancies, technical issues, etc.) to clients, agencies, third-party platforms, and/or internal parties and support team with helping find resolutions to these issues
- Process creative changes and order changes
- Assist in project management in terms of managing client expectations of custom executions and adjust bookings based upon changes in project launch dates
- Responsible for additional Team Job Functions that could be but not limited to Site/Product Reporting, Ad Product Testing, Analyzing, QA/Testing, Project based work, Ad Ops product owner
- Proactively seek new online advertising knowledge, keep current with interactive media trends
**QUALIFICATIONS**:
- Minimum 2 years of experience in a customer service environment and in a digital advertising environment
- Solid experience using GAM, Adbook or any Order Management System
- Extensive Account Management/Client Services experience interacting directly with advertisers/agencies to understand and meet campaign goals and the tools within ones means to meet those goals for DR and Brand Awareness Campaigns
- Experience in optimizing campaigns evaluating different data sources and using various methods of targeting to drive campaign performance
- Exceptional problem solving and leadership skills that compliment a proactive and detail-oriented nature
- Experience using some of the industry accepted performance/affiliate technologies
- Must possess strong organizational and analytic skills, and a clear understanding of performance based advertising and metrics analysis
- Familiarity with HTML, Flash and rich media
- IAB Ad O
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