Manager, Advertising Operations
3 weeks ago
What you’ll do
As the Manager, Advertising Operations for our dynamic Retail Media Network, you will be at the helm of our advertising unit, leading the team that sets the gold standard in executing client campaigns within the retail media network space. Your mission will be to drive superior client results, foster innovation, and uphold our reputation as leaders in the retail media advertising domain.
Drive the strategic vision for ad operations on retail media platforms, ensuring alignment with business objectives and client needs
Lead and inspire the ad operations team, setting high-performance standards and championing professional development
Oversee the management, launch, and continuous optimization of advertising campaigns across multiple channels
Establish robust processes for analyzing campaign performance to maximize effectiveness and ROI
Cultivate strong interdepartmental relationships to facilitate integrated, efficient campaign delivery
Remain ahead of the curve on market trends and competitor shifts, advising the strategy team on potential implications
Administer campaign budgets and projections, relentlessly pursuing excellence in client investment outcomes
Promote an ethos of testing and learning, pushing the boundaries of ad placements, targeting approaches, and creative innovation
Act as a key advisor to clients, offering deep insights and guidance to enhance their advertising strategies
Collaborate closely with product development to translate frontline feedback into tangible enhancements for our advertising solutions
Author comprehensive reports that not only track campaign performance but also inform future strategic initiatives
Proactively address campaign challenges, standing at the ready with remedies that are both swift and measured
Maintain a responsive and flexible campaign management strategy that can quickly adapt to platform or market alterations
Support the sales team with media plan development and strategic pitches to reinforce pre-sales efforts
Drive continued learning within the team to master the latest in retail media technology and practices
What you bring
At least 5-7 years of strategic leadership experience in digital advertising campaign management for retail media or related sectors
Proven track record of scaling ad-operations and driving significant growth within the digital advertising space (retail-media specific is preferred), managing budgets > $10M CAD per year
Expert-level proficiency in data analysis with a history of using insights to spearhead campaign innovation
Exemplary communication skills paired with a collaborative spirit to forge and nurture cross-functional alliances
Deep expertise in the complexities of retail media networks and a proven leader in the evolution of the advertising industry
Exceptional project management skills, balancing multiple initiatives with finesse and unwavering precision
A visionary mindset, constantly engaged with emerging industry trends and preparing the team for the future of advertising
A demonstrated commitment to mentoring teams, sharing knowledge, and elevating the entire unit's expertise
Autonomous, self-motivated individual with the drive to own critical tasks and deliver beyond expectations
Hybrid
We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.
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