Sem Specialist

Ada was founded on land that is the traditional territory of the Mississaugas of the Credit, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat peoples and is home to many First Nations, Inuit, and Métis peoples. We also acknowledge that Tkaronto is covered by Treaty 13 with the Mississaugas of the Credit, and the Williams Treaties signed with multiple Mississaugas and Chippewa bands._

At Ada, our mission is to deliver an AI platform that makes it easy for businesses to automatically resolve the most customer support inquiries with the least effort. Our vision is a world where customer support experiences are great for everyone.

Ada is an AI-powered Automated Resolutions Company. Since 2016, Ada has powered more than 4 billion automated interactions for brands like Meta, Verizon, AirAsia, and Square. Canadian-founded, Ada serves companies and their customers worldwide.

For more information, check us out on ada.cx, Brands Talk podcast series, our blog, LinkedIn, Betakit, and BuiltIn.

As a key member of the Demand Generation team, the SEM Specialist will own Ada’s paid search campaign implementation and be a central contributor to our keyword strategy. As the AI space continues to evolve so will our acquisition methods, and his role will always be looking to the horizon for new opportunities for expansion and scale. At Ada, we are building an adaptive and nimble growth engine as our product cuts a new path in the CX space, testing and experimentation will be a key part of this role. This position will be highly collaborative with the nurture, content, web, and campaigns team. You’ll love this job if you want to help shape the emerging AI space, live in the data weeds, and share your insights to inform Ada’s growth strategy.

**About You**:

- 2+ years experience managing paid search accounts with strong knowledge of Google and Bing Ads platforms
- Demonstrated success in optimizing campaigns and driving conversion through paid search channels
- Experience doing keyword research, writing ad copy, and establishing bidding strategies to meet targets.
- Track record of providing relevant insights and action plans around search terms, landing pages, ad copy, audiences, bidding algorithms, competition, etc.
- Results driven and data informed; with the ability to create reports to track, analyze, and clearly communicate paid search performance.
- Experience with reporting tools - Google Analytics, Looker, Salesforce (nice to have), Hubspot (nice to have).
- Interested in following industry trends to inform experimentation and new strategies.
- Action oriented who embraces the vision and takes the initiative to make it happen.
- Experience with SEO and other paid channels (preferred not required).

**Outcomes**:

- Launch, scale, and optimize paid search campaigns that drive pipeline revenue.
- Provide support for implementation and execution of paid social campaigns.
- Establish campaign framework to scale with company growth to target industries and personas
- Deliver regular reports on campaign performance, including recommendations for enhancing campaigns and identifying next steps in increasing ROI.
- Collaborate with cross-functional teams (e.g. design, content, analytics) to ensure integrated campaigns and consistent messaging that aligns with business goals.
- Conduct comprehensive competitive analysis to identify opportunities and threats, and provide recommendations to improve campaign performance and maintain a competitive edge.
- Create and test compelling ad copy, as well as improve landing pages to improve conversion rates and drive higher ROI.

**Benefits**:

- Competitive salary and generous stock option plan
- Unlimited vacation
- Wellness account
- Extended health coverage
- Dental/optical/travel insurance
- Life insurance
- Employee and family assistance plan

**Perks**:

- Flexible work schedule
- Remote-first, In-person friendly work environment with WFH budget
- In-house social worker
- Paid parental leave for Canadian and U.S. residents
- Development opportunitie

**About Us**

Ada is a rapidly growing company in a thriving AI ecosystem. We optimize our communication, collaboration, and work ethic for the digital world instead of in-person. We are building the workplace of the future to build the customer experience of the future. With flexible working hours, together we'll determine a schedule that fits your style and the requirements of your role. We are backed by world-class investors, including Spark, Accel, FirstMark, Bessemer Venture Partners, and Version One. We provide our employees with competitive compensation, great health benefits, and ownership in our company.

Our values are our fundamental driving forces for decision-making. They are the heart of what we stand for and are critical to our next phase of growth. You can learn more about our values and Ada’s founding story on our Careers page.

The expected salary range for this position is $61,000 to $90,00