Consumer Insights Manager

4 days ago

Mississauga, Canada PepsiCo Full time

Responsibilities: PepsiCo Canada has been recognized as one of Canada’s top 100 employers for 2021

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. Our product portfolio includes 22 world-famous, billion-dollar brands; from Gatorade to Quaker, 7UP to Lay’s and more. We make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's effort to help build a more sustainable food system represents a key element of the company's broader vision of accelerated, sustainable growth known as Winning with Purpose. As part of this vision, PepsiCo is striving to be a better company by further integrating purpose into the core of its business and brands and doing even more for people and the planet. Our purpose efforts include fostering a diverse and inclusive work environment, supporting the communities where we live and work, and improving choices in our portfolio through reformulations and new products.

At PepsiCo Canada, we are focused on delighting our consumers by delivering high-quality products and exciting brand campaigns. Our people are critical to our success and by supporting their personal growth and development and providing them with the tools they need to succeed, PepsiCo Canada is a company you’ll be proud to join

**Position Summary***:
**Gatorade, bubly, & Montellier**.

The Insights Manager is responsible for ensuring we have long-term strategies and innovation grounded in consumer insights. As a change leader, influencer, and strong strategic partner, you will be responsible creating and executing the portfolio/brands’ learning agenda. You will work collaboratively with a brilliant & fun PepsiCo Marketing and Insights team, in pursuit of actionable insights that will define growth opportunities and shape business strategy.

**Key Accountabilities**:

- Design and execute qualitative and quantitative custom research, such as focus groups, ethnographies, or online surveys to uncover hidden insights
- Deeply understand consumer behaviour, drivers of choice, consumption habits, and consumer targets
- Find compelling insights to inspire and inform communications, innovation, pricing strategies, and a lot more
- Synthesize and report on tracking data and Nielsen Homescan data in a way that will inform the Marketing teams to create strategies and tactics that drive growth
- Ownership of campaign analytics, post games, and ROI analytics
- Lead insights for Business Review across total portfolio, as well as support insights for other business planning cycles including strategy and annual operating plan
- Foster on-going relationships with key research suppliers and cross-functional partners
- Connect with key US/Global counterparts, identify and adapt best practices for Canada
- Present research findings, implications, and recommendations to senior internal stakeholders

Qualifications:
**Qualifications/Requirements***:

- Demonstrated understanding of analytics, market research methodologies and quantitative data analysis
- Ability to pull disparate pieces of data together for a cohesive and insightful consumer story
- Excellent critical thinking abilities, driving insights into action and enabling change
- Genuine curiosity for the consumer and a desire to Delight the Consumer at the core of everything we do
- Strong presentation and storytelling skills
- Demonstrated ability to build strong relationships with internal and external key stakeholders and influence at all levels
- Strategic thinker who can provide thought leadership to the business
- Minimum of bachelor’s degree (Business/Economics/Stats degree preferred)
- Experience with Nielsen data an asset

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