Insights Analyst
7 months ago
**Reports to**: Business Insights Manager
**Department**: Commercial Capabilities
**Location**: Orbitor (Head Office)
**Status**: Full-Time
**Summary**:
You will play a key support role in the development of tools, analytics, and actionable insights. With the use of Nielsen & syndicated data, you will help develop and implement best-in-class category/industry recommendations.
As a team player, you will work closely and collaboratively with the entire commercial capabilities team to implement data-driven initiatives and support any ad-hoc reviews.
**Key Responsibilities**:
- Analyze and interpret consumers (shoppers), industry & category channels, sales data and trends into actionable insights and recommendations.
- Provide regular and timely updates to the business on the trends.
- Support the business unit through detailed analysis with the data available across multiple retailers & industries to evaluate the performance of Gay Lea brands and competition.
- Understand what elements of the marketing mix (pricing, promotion, assortment, shelving & competition) are driving results.
- Develop and maintain standardized reporting utilizing advanced analytic platforms to enable the commercial team to create and track strategic objectives.
- Engage in building relationships with key internal and external stakeholders supporting the category management team.
- Additional responsibilities as needed.
**Qualifications**:
- Completion of post-secondary education (marketing, finance, sales/ business.)
- 3-5 years of experience working in a CPG Company or National Retailer.
- Working knowledge of Nielsen tools/platforms and POS/AA systems (LDIA, IRI, Retail Link, etc.).
- Experience in analyzing shopper and customer data is required.
- Strong analytical background with proficiency in Excel and PowerPoint.
- Strong attention to detail and ability to execute with excellence.
- Self-motivated with high energy, ability to multi-task and execute multiple projects on time.
- Strong organization skills and proven ability to manage several projects at one time.
- Strong presentation skills and the ability to inspire and influence others through story telling.
Gay Lea Foods is a proud Canadian-owned dairy food and beverage company with a robust portfolio that includes 7 established brands such as Gay Lea Butter, Nordica Cottage Cheese, Ivanhoe Cheese, Salerno Cheese, and Hewitt’s Dairy. Our wide range of products are sold in Retail, Foodservice, Industrial, Co-pack, and Export markets, developed and produced out of our 13 manufacturing facilities in Ontario and Alberta.
Delivering high-quality and innovative products - from the consumer favourite Spreadables and North America’s first Smooth Cottage Cheese, to Nothing But Cheese, an innovative snack made with 100% cheese, is what makes us market leaders in our categories. Our grassroots approach to business is what guides our direction and differentiates us from our competitors.
Our employees inspire our culture of excellence and entrepreneurship. We hire innovative and passionate professionals who know that greatness is achieved through people, partnerships, and acting with a business owner mindset.
Gay Lea Foods is an equal-opportunity employer and values diversity in our workplace.
Reasonable accommodation is available upon request throughout our recruitment and selection process.
Thank you for your interest in Gay Lea Foods.
Wishing you all the best with your career search
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