Manager, Strategic Communications

5 months ago

Guelph, Canada The City of Guelph Full time

About Our Organization:
When you join the City of Guelph, you join a team of 2000 full and part-time employees who deliver services the community relies on every day. Together, we are bringing to life Guelph’s vision of an inclusive, connected, and prosperous city where we look after each other and our environment.

As a regional top employer, the City of Guelph values its employees and offers competitive salaries, excellent benefit packages, opportunities for professional development, a healthy work-life balance, and many roles with flexible work options. Our corporate values are integrity, service, inclusion, wellness, and learning. Guelph is consistently ranked as one of the best places in Canada to live, work, and play—all good reasons to consider a career in this beautiful city.

Job Summary:
**Your role**:

- Provide experience-based, judgement-driven advice, support and coaching to leaders and employees that help the businesses of the organization achieve their objectives.
- Coach for excellence and oversee the development and implementation of strategic integrated communications and marketing programs that directly support business objectives and the overall goals of the City’s strategic plan.
- Hire, train, coach, supervise, and evaluate staff.
- Lead staff in a manner consistent with the City’s leadership philosophy; create conditions for success; develop and nurture a work environment that is inclusive, respectful, and motivating.
- Work as part of the Strategic Communications and Community Engagement management team to provide fully integrated communications services and solutions to the corporation.
- Lead the delivery, iteration, and performance measurement and reporting of the strategic communications deliverables of the City of Guelph’s multi-year plan.
- Develop communications programs at the corporate level to support initiatives which may have significant impact on the organization.
- On an ongoing basis, identify opportunities to improve internal processes that lead to improved outcomes for City departments and—by extension—citizens and other stakeholders. Lead with continuous improvement principles in mind; support a continuous improvement culture and ensure the City’s communications efforts follow latest industry trends and best practice.
- Provide senior-level strategic communications and issues management support to leadership and frontline staff.
- Conduct research and analysis of issues; anticipate, plan for, and respond to issues at both the corporate level; make expert recommendations regarding issues response; prepare briefing notes and develop issues management plans.
- Act as the City’s communications lead (public information officer) during emergency situations when the City’s emergency communications plan is called into effect.
- Oversee the City’s media relations program, including providing spokesperson training and coaching for City staff, and foster and maintain relationships with local media representatives.
- Develop and lead the City’s digital communications strategy and support the digitization of City services; ensure the City is at the forefront of digital communications trends and technology, and guide the organization’s evolution in the digital communications space.
- Manage content on the City’s public facing website, including governance, annual content audits, and development of a refreshed website.
- Develop and oversee the implementation of an internal communications strategy to support employee engagement and retention efforts.
- Oversee a corporate advertising program to maximize use of budgets and audience reach, both digital and print.
- Oversee revenue-generating marketing programs to support growth in revenues.
- Participate in departmental performance reporting and progress monitoring.
- Analyze effectiveness of communication strategies, report on results and provide recommendations for optimization in stakeholder communication.
- Perform other related duties as assigned.

**Qualifications**:

- Experience managing digital portfolios, including developing social media strategies and website content.
- An experienced leader with demonstrated success coaching for performance, motivating employees, and creating the conditions necessary for success.
- A critical-thinking, creative professional who delivers innovative communications solutions.
- Solid understanding of key strategic issues, corporate priorities and corporate communications objectives and imperatives.
- Demonstrated ability to exercise good judgement, make data-informed decisions, think critically, and act with a client
- and citizen-first focus.
- Strong interpersonal skills with an ability to work with individuals of all professional levels and of diverse experience.
- A strategic, systems thinker who is adept at connecting dots and integrating information.
- Ability to establish and maintain co-operative and constructive relationships with individuals at all le

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