Technical Marketing Specialist

6 months ago

Ottawa, Canada myMarketing.io Full time

myMarketing, a pioneering digital marketing agency, is on the lookout for a skilled Technical Marketing Specialist. Renowned for our unique, commitment-free subscription model, we provide accessible, high-quality digital marketing services to businesses of all scales. We offer an array of ten major services, offering comprehensive digital marketing solutions tailored to our clients' diverse needs. We pride ourselves on maintaining open, transparent communication throughout project execution, anchored by our extensive experience in the design, technical, and strategic facets of digital marketing.

We are excited to welcome an experienced Marketing Automation and Paid Ads Specialist to our team to assist our Account Managers, drive our digital marketing operations, and actively contribute to our clients' diverse projects.

**Role Overview & Expectations**

Our clientele largely comprises small to medium-sized businesses that look to us for expert support in navigating the digital marketing landscape. As a key member of our team, you will take on the role of a technical marketer, forming close collaborations with Account Managers, and leveraging the prowess of our technical digital marketing maestros.

**Opportunities for Growth**

This position offers an exceptional opportunity to work on a wide variety of digital marketing tasks for diverse clients and brands, broadening your technical repertoire and adding valuable experience to your career trajectory. We deeply value personal and professional growth, fostering an environment that encourages achievement and advancement.

**Who We Seek**

We are searching for a proactive individual adept at ads optimization, CRM setup, and marketing automations across numerous platforms. Excellent English communication skills are crucial. If you're a self-starter seeking a golden opportunity to elevate your marketing expertise and accelerate your career, this is the role for you.

**Responsibilities**

As our Technical Marketing Specialist, you will:

- Develop, execute, optimize, and troubleshoot multi-channel marketing funnels and workflows.
- Supervise significant budgets for paid ad campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads.
- Set up and enhance CRMs like Hubspot and Active Campaign for smooth operations.
- Employ automation software like Zapier for creating instant notifications and crafting conditional paths with multi-action steps across various channels.
- Harness AI technology to improve team efficiency and quality of output.
- Document comprehensive reports on funnels and data flows.
- Implement efficient tracking systems for data management.
- Conduct data analysis to optimize marketing automations and provide insightful reports.
- Collaborate effectively with Account Managers and team members, contributing to clients' projects.
- Create, execute, and manage cross-platform digital marketing campaigns, including paid search and social media, contributing to paid digital marketing initiatives.
- Offer strategic insights for client benefit and agency improvement.
- Monitor, evaluate, and enhance marketing campaign performance on a continual basis.
- Ensure budgets, quality scores, impression share, and other crucial metrics are maintained.
- Stay abreast of digital marketing industry trends.
- Regularly update team members and clients on project progress, timelines, and results.
- Track KPIs to evaluate performance and identify issues.
- Produce detailed reports and insights for clients, analyzing campaign performance.

**Skills and Qualifications**

To succeed in this role, you should possess:

- Proven experience as a Marketing Automation and Ads Specialist, managing substantial ad budgets.
- Mastery of multi-channel marketing funnels and workflows.
- Hands-on experience with CRM setup and optimization, especially with Hubspot and Active Campaign.
- Proficiency in automation software, such as Zapier.
- Familiarity with AI technology, preferably with experience in GPT-4 API.
- Proficiency in data management, including setting up tracking systems, conducting data analysis, and creating comprehensive reports.
- Excellent English communication skills, both written and spoken.
- Exceptional self-motivation, ability to thrive under pressure, and problem-solving skills.
- Proficiency in social media platforms such as Facebook, Twitter, LinkedIn, and Instagram.
- Comfortable with Google Slides, Docs, and Sheets.
- Ability to multitask effectively in a fast-paced environment, with a keen attention to detail.
- Ability to work both independently and collaboratively within a team.
- A degree in Marketing, Business, or a related field, along with relevant industry certifications.

**Salary**: $50,000.00-$65,000.00 per year

**Benefits**:

- Company events
- Dental care
- Extended health care
- Paid time off
- Vision care
- Wellness program
- Work from home

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Fri

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