B2b Tech PR Specialist

4 days ago

Ottawa, Canada HCI Marketing and Communications Inc. Full time

**B2B Tech PR Specialist (Remote)**

Our B2B tech marketing agency is looking for a PR Specialist. This role requires 10 years of experience in PR for B2B engineering/technology industries. You are the primary day-to-day contact for several technology clients, providing strategic counsel and tactical implementation of all aspects of public relations with the support of our expert network. Experience in embedded software (e.g., IoT, RTOS, software development, middleware tools), electronic components (e.g., MCU, MPU, SoC, boards), robotics & automation, IT, or related fields is required.

**Who We Are**

HCI Marketing and Communications is an integrated marketing services agency for the tech sector. We powerfully connect our clients, their customers and B2B tech markets in ways that grow our clients’ businesses. We are growing and looking for strategic thinkers with technical aptitude who are motivated to drive client success and provide service with excellence.

**What We Do**

HCI provides B2B tech marketing and public relations services, from defining target buyers and creating lead-generation campaigns to developing content and securing press interviews for our clients. We provide exemplary marketing services that embrace engineering creativity. Client initiatives are handled with care, excellence, and industry-focused expertise. As a virtual agency, we work remotely across multiple time zones and languages, within a structure where the needs of clients and staff alike are understood and cared for.

**Responsibilities include**:

- Care of multiple clients in the B2B tech sector
- Help clients gain recognition by promoting their brand and technology with relevant press and analysts
- Build and nurture client relationships, ensuring they feel cared for and have confidence that you understand their needs. You are their first call when they need a trusted opinion
- Help develop strategies and create annual strategic integrated marketing plans to complement client objectives, fine-tuning each quarter as needed
- Execute the plan on time and on budget, ensuring it is revised as needed while coordinating with other HCI team resources when required
- Develop messaging strategy with clients to identify key messages, product/service differentiators, competitors, target markets, etc. and articulate how the client’s solution addresses customer pain points and moves the industry forward
- Maximize the use of research tools and dashboards to analyze and present results, demonstrate return on investment (ROI) and achieve key performance indicators (KPIs)
- Share industry point of views (POVs), trends and relevant opportunities with clients
- Assist the Client Services Director in evaluating ways to improve HCI’s client PR services, such as assessing industry and proprietary tools, identifying new service areas, developing processes
- Assist Business Development in the creation of HCI collateral

**Who You Are**
- A professional who demonstrates a creative and strategic mindset
- A team player who can both lead and follow, whose ego is checked at the door. You accept constructive criticism and take appropriate action to make improvements where needed
- Clever, resourceful, sharp. You understand technology quickly and can jump in and make an immediate impact. You can fly by the seat of your pants when you must
- Committed. You genuinely care about your clients and colleagues and nurture those relationships
- Proactive, organized and exceptionally responsible. You keep your manager/team apprised of project status and bring issues to the forefront when challenges arise with timing, client and resources
- Quality of work and how it’s presented are important to you. You never send something to a client that isn’t first class
- You have wisdom, integrity, discretion, and a high respect for confidentiality

**Your Skills**
- Analytical: You analyze and make strategic recommendations based on data and industry knowledge. You use marketing analytics and other forms of external feedback to ensure continuous improvement
- Plan development and execution: You develop and lead the execution of PR strategies as part of clients’ integrated marketing plans
- Strategic: You work closely with your clients’ internal teams, know their business goals, and have a strategy and timeline for meeting goals with targeted, measurable initiatives
- Buyer-focused: You help companies identify the characteristics of their buyers and where they stand in the competitive landscape. You develop messaging that strategically and effectively targets audiences and moves them through the buying journey
- Industry-aware: You recognize and share industry POV as well as shifts and opportunities in the competitive landscape
- Writing: You have solid writing skills, experience developing and guiding a variety of content, and can get your arms around the technical details to create a more engaging read
- Outreach is something you’re passionate about

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