Marketing Specialist

5 days ago

Ottawa, Canada CAA North & East Ontario Full time

**CAA North & East Ontario's success depends on great people. If you are ready for the challenge, find your job here.**:
CAA North & East Ontario offers a wide range of career opportunities in our Head Office / Administration Center (Finance, IT, Marketing etc); our award winning Call Centers; Emergency Roadside Assistance and our full service CAA Stores. We are an equal opportunity employer with some excellent benefits.

**Why work with us?**:

- We help people develop their professional interests and support career development within the Club
- We pay 100% of the individual full time employee premium for health/dental/insurance plan coverage*
- (* for employees working a minimum of 30 hours a week for a minimum of one calendar year)_
- Generous paid time off policies
- Defined Contribution Pension Plan
- Our members are the best, and all our full time staff are members
- (* for employees working a minimum of 30 hours a week for a minimum of one calendar year)_
- We do good things for people. As a not for profit, we advocate for passenger rights and safety on the roads. We sponsor car seat clinics; offer free battery tests and a host of other member services.
- We offer Educational Travel Tours (familiarization trips) to our travel employees.
- Generous discounts on merchandise sold in stores and applicable discounts on travel.
- You will not be bored We are a medium sized employer (less than 200 employees) who do a lot of interesting things.
That means our employees are empowered to ask questions & provide input and we can act on it quickly.

**Job Title: Marketing Specialist**

**Term: Full-Time, Permanent**

**Location: HYBRID: Work-From-Home / 1031 Bank St. Ottawa, ON**

Reporting to the Marketing Manager, Travel & Rewards, the Marketing Specialist develops and executes comprehensive marketing strategies across diverse channels, including mass media, direct marketing, and digital marketing. Their data-driven strategies engage our target audiences and differentiates CAANEO within the marketplace.

The Marketing Specialist is innovative and creative, constantly striving to generate new marketing ideas and captivate the attention of the target audience. They have a proactive and adaptive approach to handling dynamic marketing challenges and are instrumental in driving revenue growth and enhancing the overall customer experience.

The Marketing Specialist possesses excellent written and verbal communication skills, demonstrating their ability to convey ideas and messages effectively. They are equipped with strong project management and multitasking abilities, enabling them to handle multiple marketing initiatives with efficiency.

**Responsibilities**:
Marketing Strategy and Planning:

- Develop and execute comprehensive marketing strategies across diverse channels, including mass media, direct marketing, and digital marketing.
- Conduct market research to identify customer needs, preferences, and trends to inform marketing strategies and product positioning.
- Collaborate with cross-functional teams to align marketing efforts with overall business objectives and product launches.

Campaign Development and Execution:

- Support the creation of compelling messaging and visuals that resonate with target audiences and align with brand identity.
- Plan and execute mass media marketing campaigns (TV, radio, print) to maximize reach and brand exposure.

Data Analysis and Decision-Making:

- Utilize marketing analytics tools, particularly PowerBI and Bloomreach, to analyze campaign performance, customer behavior, and key performance indicators.
- Make data-driven decisions to optimize marketing strategies, improve ROI, and refine targeting approaches.
- Conduct A/B testing and gather data to refine marketing campaigns and website performance.
- Assist other members of the CAA Rewards team and partners in understanding the value of and setting up data capture to record Member transactions.
- Use data collected from data capture to report on marketing success to internal and external stakeholders.

**Requirements**:The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience:

- Post Secondary degree/diploma in Marketing or in a related field.
- Proven experience of 5 years in a similar Marketing role
- Proven experience utilizing a wide range of marketing channels, including mass media, direct marketing, digital marketing, and event marketing.
- Demonstrated knowledge of the loyalty program industry

Marketing Skills and Expertise:

- Proficiency in marketing analytics tools and data-driven decision-making.
- Experience with content creation software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Knowledge of SEO strategies, digital advertising, and social media marketing.
- Familiarity with marketing automation and

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