Digital Marketing Specialist

3 weeks ago


Toronto, Canada FundCount Full time

We are **FundCount**, a growing international fintech company with a 20-year pedigree and a global office and staff footprint. We provide a unified software solution for investment, general and partnership accounting and analysis. Our product delivers operational efficiency and insight to investment management professionals - family offices, fund administrators and alternative fund managers.

**Digital Marketing Manager** will take over lead generation and work with existing clients in the global marketplace.

Major Areas of Accountability:

- Enhance our website. Streamline channels, oversee SEO, and increase conversion.
- Drive strategic marketing projects. We do market research and integrated communications campaigns, launch new products, and all these initiatives need an owner.

Digital Marketing Manager reports to the Chief Marketing Officer.

**Our product**
All portfolio and partnership accounting activity in FundCount is aggregated within one software system and flows through a single general ledger. Investment information is consolidated, accurate, and instantly available, providing insight and the foundation needed for in-depth analysis that drives decision-making.

Our clients are single and multi-family offices, fund administrators, private equity firms, and hedge funds.

**Our offer**
- Flexible schedule, 100% remote work.
- Competitive salary + annual bonus.
- Corporate benefits.
- Transparent business processes with low bureaucracy.

**Critical Success Factors**
- Experience in B2B marketing in the global markets (NA, LATAM, EMEA, APAC).
- Proven skills in project management.
- Understanding of channel mix, web, search engine optimization, advertising, mailing lists, webinars and other ways to attract, nurture, and retain clients.
- Proficiency in inventing, launching, and optimizing cross-channel campaigns.

**Nice to**
- Know how to post an article on the site, set up a webinar and create a mailing segment.
- Know what is CAC, LTV; what is a good ROMI in B2B.
- Have a sense of beauty in your soul and a tuning fork in your mind.

**Job Types**: Full-time, Permanent

**Salary**: $50,000.00-$80,000.00 per year

**Benefits**:

- Company events
- Dental care
- Flexible schedule
- Life insurance
- Paid time off
- Work from home

Flexible Language Requirement:

- French not required

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Bonus pay

Application question(s):

- What are your salary expectations in CAD per year?

**Education**:

- Bachelor's Degree (required)

**Experience**:

- B2B digital marketing: 2 years (required)



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